If you want control, then take on complete projects and then bring in partners for what you don't do. For example - one of our partners is a marketing agency that deals with clients that have land rights that could potentially have rich minerals. They take on clients and agree to do their marketing including print collateral, campaigns etc. through traditional print as well as online. Then they outsource the online part to us. We only deal with our partner, not with the end user / client.