About Us
For over 20 years I have been helping business owners enhance the value of their business. Now more than ever local small businesses need an affordable way to generate instant repeat business from existing customers at the touch of a button. Our S.O.M.E business growth system provides on demand marketing to home services business owners.
How We Got Started
In the span of my career I have worked with hundreds of owners and corporate officers of small and medium sized businesses across the USA. I have helped small businesses grow their business by leveraging their sales and marketing assets. I have also helped owners discreetly exit their business when their business journey had reached an end. A quarter century of experience has provided me with a unique proprietary perspective of what it takes to successfully create, enhance and ultimately realize the value of business ownership.
The products and services we offer
Products & Services
Considering the sale of your business or the purchase of an existing business?
ValuBuilders offers discrete transition advisory services for smal...
Promote your business, drive sales, and build your brand with an optimized and creative ad campaign. ValuBuilders partners with clients to develop ...
Direct mail is alive and well! When you need to reach a lot of prospects, especially when you can't see them in person, trust ValuBuilders to devel...
Recent Activity
As one can see by the variety of answers there are many approaches to digital. You need to determine which target strategy is the best for your business. First, put your business into one of two target groups. Group one is new customers (patients, clients) Group two is current customers. If your...
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As one can see by the variety of answers there are many approaches to digital. You need to determine which target strategy is the best for your business. First, put your business into one of two target groups. Group one is new customers (patients, clients) Group two is current customers. If your business is dependent on a consistent source of new customers (clients), for example you are a realtor, then a marketing strategy focused on repeat business from current customers won't be as effective as a strategy focused on brand building and reputation management (word of mouth). On the other hand if you own a pizza business a strategy focused on targeting your current customer base to generate a steady stream of repeat business first and a second build brand strategy will help you grow exponentially. Once you have a strategic focus you can then determine the proper tactical strategy for digital. For more help contact us text BIZVIP to 69696 and opt-in to our local business VIP club to get special guidance and saving on printing and digital marketing tools for local small businesses.
That's an easy question to answer. It's number 5. The act of owning a small business differs greatly from that of running or managing a small business. From a management perspective number 4 would apply. Your business needs a steady flow of new customers. As well it also needs to consistently...
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That's an easy question to answer. It's number 5. The act of owning a small business differs greatly from that of running or managing a small business. From a management perspective number 4 would apply. Your business needs a steady flow of new customers. As well it also needs to consistently increase current customer engagement by increasing current customer frequency of purchase and current customer check average. But when you are the owner of a business, your most important customer is the person or entity who will someday buy your business. When you approach your business with this mindset you begin to see that your business in itself is a product to grow and then sell.
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For most every business owner the number one perceived challenge is getting more new customers. However, getting more new customers may not be the best strategy when it comes to enhancing long term business value and short term cash flow. For most businesses the best strategy is to first get more...
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For most every business owner the number one perceived challenge is getting more new customers. However, getting more new customers may not be the best strategy when it comes to enhancing long term business value and short term cash flow. For most businesses the best strategy is to first get more out of your existing customers (accounts, patients). You want to increase the frequency of purchase and increase the amount of purchase per visit. Then use the cash flow generated to implement a focused strategy for new customer acquisition.
invest in a 360 degree camera to provide AR virtual tours.
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invest in a 360 degree camera to provide AR virtual tours.
1 Reply
get a job or find investors. You are more than likely under capitalized and that it a indicator of future failure. Don't mean to be harsh but most small businesses fail as a result of under-capitalization.
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get a job or find investors. You are more than likely under capitalized and that it a indicator of future failure. Don't mean to be harsh but most small businesses fail as a result of under-capitalization.
1 Reply
Easy question to answer. Direct Mail but with a digital marketing tie-in. If your b2c then use EDDM to target carrier routes. If your b2b (which encompasses most window services) then determine your ideal customer and target those businesses with direct mail. The strategy is to build an email...
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Easy question to answer. Direct Mail but with a digital marketing tie-in. If your b2c then use EDDM to target carrier routes. If your b2b (which encompasses most window services) then determine your ideal customer and target those businesses with direct mail. The strategy is to build an email list which you can then use email marketing to complement the direct mail. To be most effective you need to create a great offer for your mailings that get potential customers to respond. Most business owners don't get this right. They think short term. It is better to think longer term. What is the value of one new customer over that customer's lifetime. If $1000 per year x 6 years = $6000 (I'm keeping this math simple for discussion purposes. One could actually determine the net present value by discounting the cash flows back to present value) So one could spend 6000 on advertising and break even. That is if you were to only get one response. The more respondents the greater your advertising leverage. Then your leverage becomes even greater by using digital to follow up.
Karen this is an age old business question with a contemporary twist. How do I get new customers -online? First off I am going to assume that you have the appropriate infrastructure to receive and capture leads (website, simple landing page etc). Here is how to build a simple optimization...
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Karen this is an age old business question with a contemporary twist. How do I get new customers -online? First off I am going to assume that you have the appropriate infrastructure to receive and capture leads (website, simple landing page etc). Here is how to build a simple optimization funnel.
The first step is to give away (FREE) something that is of specific value to your target market in exchange for their email address and their permission to continue reaching out to them. (Perhaps a free resume checklist for frustrated job seekers would work). What ever you choose it must be of high perceived value and specific to their dilemma. You can use social media like Facebook or LinkedIn advertising to target prospects with your free offer. If you are targeting b2b prospects targeted direct mail would be a good place to start.
Next step is to then provide a reasonable offer to your new list members via email. Something like one resume targeting a specific industry segment for half price or if b2b then first story at half price (just suggestions your offers are up to you to decide BUT THEY MUST BE OFFERS WITH A HIGH PERCEIVED VALUE). This reduces the newly acquired customers perceived risk of doing business with you thereby building the necessary trust and rapport to continue your newly established relationship.
Now that you have captured their attention and they know you and like you, it is time to market your core products (like a five resume package each targeting specific industry segments) and/or other services to them. This should include the deployment of all online marketing vehicles including email marketing, social media ads as well as offline direct mail marketing. From there on rinse and repeat :-).
Keep in mind that as a small business owner you are not in the resume business or writing business. As an owner you are in the customer acquisition business. If you create a process that is proficient at getting and retaining customers your business will thrive and you will build a desirable and valuable small business.
BTW: as the owner of a small business do you know who your most important customer really is?
Many thanks to all who took time to respond to what may seem to be a very simple question. This is a question that I pose to every small / medium sized business owner that I have the privilege to encounter and every answer is very similar to those I have received here. Unfortunately no one...
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Many thanks to all who took time to respond to what may seem to be a very simple question. This is a question that I pose to every small / medium sized business owner that I have the privilege to encounter and every answer is very similar to those I have received here. Unfortunately no one actually answers the question. If I ask "who is a business' most important customer?" then all answers here provide great insight and credible, sage advice and content. But the responses do not the answer the actual question. I am asking "who is a business owner's most important customer?" Business owners consistently confuse business operation with business ownership and this confusion has a tremendous impact on the future value and desirability of their business. The answer I was hoping for is the foundation to building a more valuable, desirable business. HERE IS THE ANSWER: "As the owner of a small business my most important customer is the person or entity who will someday buy my business." My next question on this forum will take this a step further. I look forward to your engagement and thank you again for your responses.
