One way to offset this is to use video marketing - to stand out above the noise in the marketplace. If your customer base feels emotionally connected to you, and if new people are attracted to you because of a message (Video) they saw or heard, they will be loyal to you. It's in the messaging - you have to get creative, and invoke emotion. Video on Social Media can certainly do that.

If your Video 'Stops The Scroll', then you have something. 80% of Internet traffic is video, are they seeing you?