"Whenever you see a successful business, someone once made a courageous decision."- Peter F Drucker

What's a courageous decision you made regarding your business?

In advertising, ‘Above the fold’ means a part of a webpage that can be seen before the viewer scrolls down the page. Its concept is derived from newspapers where something printed is visible when the newspaper is folded. Making sure this part is engaging will ensure your potential customers will stay on your page!

Why Experts Get Paid More

A giant ships engine failed. The ships owners tried one ‘professional’ after another but none of them could fix it.

Then they brought in a man who had been fixing ships since he was young. He carried a large bag of tools with him and immediately went to work. He inspected the engine very carefully.

2 of the ships owners watched himhoping he would know what to do. The old man reached into his bag and pulled out a small hammer. He gently tapped something. Instantly, the engine was fixed.

A week later, the owners received an invoice from the old man for $5,000.What?! He hardly did anything!So they asked foran itemized invoice.

The invoice read:

Tapping with a hammer $2.00
Knowing where to tap $4,998.00