Seizing the opportunity every day to make quality connections with small business owners in Grand Traverse County with valued patrons.

As a small business owner of two other companies, I often struggled to find a marketing opportunity that allowed me to connect with potential patrons on a consistent weekly basis. A message relayed consistently helps build trust and identity in a community which is hard to sustain with the more costly marketing opportunities like TV and Radio. Social Media is great and we incorporate that to an extent with our services, but again there are a lot of messages found in social media and they get scrolled by quickly by viewers. So at the end of my journey to create the best marketing mix for my companies, I sought to bring the type of marketing platform much needed to the TC area. I found this in Coffee News. A weekly, feel good, single sheet newspaper that allows only 32 companies (with no competition in your field) to directly connect to its readers. With the Coffee News in hand, you create a type of connection you just won't find through TV, Radio, or Social Media!