Bay Area Diamond was started in Green Bay in 2005 by Brian Rouse. With 15 years of jewelry experience, both behind the bench and helping run both chain and independent stores, he thought there has to be a better way. With help from his wife, Jill, the team took on the task of creating a non-pushy, relaxed atmosphere to shop for some of the world's most beautiful diamonds and unique jewelry.

You'll find exclusive engagement ring brands like Mark Schneider and Kirk Kara - the only store in the entire state of Wisconsin to carry them. And our diamonds are hand-selected by owner Brian Rouse in the Diamond Cutting Capital of the World, Antwerp, Belgium. He looks at hundreds and hundreds and only brings back the ones with the best sparkle.

The growth of the store and the repeat business has only confirmed that people want a store like Bay Area Diamond! Custom designs and all repairs are done onsite. All repairs get treated with the most care possible and leave our store with a one-year warranty. The entire staff is Accredited Jewelry Professionals from GIA in order to have the most education possible. From diamonds to colored gemstones to metals, they know exactly what they sell. So if it's a special occasion, the all-important engagement ring, or a small just-because gift, Bay Area Diamond is the place to take care of all those needs. And you'll have a little fun while you're here!

We have the largest selection of engagement rings in Green Bay - more than 600 to drool over and fall in love with. And with our exclusive True Love Guarantee, you won't have to worry about picking out the wrong diamond for your engagement ring. If she doesn't absolutely, positively love it, just bring it back and exchange it for one she does love. It's that easy!

Come see why Bay Area Diamond Company is where Green Bay gets engaged!