Hi, my name is Zuree, and I have a luxury lingerie brand. I am in the pre-launch phase and need help building excitement for my brand. Please reply if anyone has advice on marketing strategies I can use. Any advice would help.
110 Comments
Hi, my name is Zuree, and I have a luxury lingerie brand. I am in the pre-launch phase and need help building excitement for my brand. Please reply if anyone has advice on marketing strategies I can use. Any advice would help.
Comments (1-10)
I see a lot of great ideas such as starting with a website and yes that is a great start! The key is the Right website for your products and/or services. You are selling a physical product and one of the number one web platforms for eCommerce (the activity of buying and selling a product online) is Shopify. Wix is number two. Both are exceptional.
As for cost, Wix is price friendlier in my opinion. Shopify is more popular for selling products as of 2022. Both offer SEO features (search engine optimization), allowing the web developer to get the site found by utilizing key phrases, aka keywords, on each web page as needed.
Wix has a built-in SEO feature called SEO WIZ which guides you on what to write and in which areas. There are online tutorials (on YouTube) that walk you thru how to set the website up on whichever platform you choose.
Social media is vital these days. A social business page on Facebook, Instagram, Twitter, and even Pinterest. These social links can be added to the websites (through their social link add features). This ties people to both your website and social media altogether.
Then there is content. Video marketing, graphics/photos/posting daily, and more.
Very exciting! Thanks for posting. When you create a website it needs to be found. This is a process known as SEO or search engine optimization. This is optimizing all your website content for consumption on the web. This directly affects Google rankings for example. Connect with me if you need help in this area. Not sure where you're at but a website and other marketing initiatives sound good at this stage potentially. SEO has been called the greatest advertising because we talk directly to search engines about what appears on your website as well as off-site too.
Hey Azuree, Congrats! on your pre-launching, but before pre-launching a brand you should work on its digital presence like a website and on social media too and after that, we move towards SEO and Social media marketing stuff. So let's connect so we can discuss more details over there and will gonna share with you a perfect way to find most potential clients. Thanks, Scott
PR comes first. You need to get your brand known in the court of public opinion. Hire a PR outsource first to align with your GTM and put a PR calendar together that marketing can leverage.
Check out the awesomeness group !!
Start building your Search Engine Optimization Strategy. Use content with targeted keywords on your website. Start building a blog for better SEO. If you don't have a site yet, that's even better. It's easier to build an SEO strategy from the ground up with a new site. Local SEO is the easiest to tackle first and then expand from there. Message me if you need help with your brand, site, or SEO.
Hi Azuree McGee! Have you considered a quiz funnel? When you don't have your products and core messaging ready for a website, socials, etc., quiz funnels can help you 1) build a waiting list quickly and inexpensively 2) learn about what your people are looking for, and 3) give the people exactly what they want.
I'm learning more about this in a workshop this week from Ryan Levesque: Quizfunnel.com/friendpass (enter code FRIENDPASS to get in free). I'm not an affiliate and don't get a kickback, but I'm happy to chat ideas if you want to brainstorm. (I'm a copywriter, so I'm learning to write these for clients.🙂)
Congrats on your launch! Build your email list up and consistently send your latest offerings. Then take that email list and do remarketing through social media as well!
Congratulations! Well done ! Marketing in your local area is a must . Whom is your ideal market focus and what it is that speaks to that demographic.? Get involved in meet ups and businesses that want to connect . They are your best source for feed back. Get together with a commercial artist and brain storm ! You’ve got this ! Good luck 🍀