Are your posts bringing in new customers?

When potential customers are searching on Instagram, the posts that pop up includes the words they are searching for, so if you want customers to find you, use those words in your posts!

For example, if you are looking for a restaurant that services burgers in the Hudson Valley, they may search "Hudson Valley burger" in the Instagram search bar, and posts and Reels will show up that use those keywords.

Populate the hashtags, locations, and the caption you write, with keywords that you want to be found with!

As the year's coming to a close, I thought it was time for me to reintroduce myself!

I'm Taylor Dederick, the founder of Unless Mediia, a Social Media and Creative Marketing Studio in the #thecatskills.

I started Unless Mediia because I wanted to bridge the gap between structured marketing practices and freethinking, creative small businesses. I spent time working as a digital marketing specialist in the corporate world, where I quickly learned corporate marketing wasn't for me.

I thought about what I truly wanted to do and what I loved, and every time I thought about it, the conclusion, too, was to return to my roots. I grew up in Saugerties, NY, where I spent my teen years playing sports, volunteering in the town, working at numerous small businesses, and truly being a part of such an amazing community.

My heart was always at its fullest when I was able to be creative, work with inspiring individuals, and... (more)

As a business owner, there is so much terminology and "business lingo" that you hear literally every day. While working with small businesses to up their marketing game, I notice one thing in particular. Most business owners don't even know basic marketing terms.

So let me give you a rundown on two very important pieces of digital marketing that you most likely hear every day but may not actually know what they mean.

SEO vs SEM

SEO = Search Engine Optimization

SEM = Search Engine Marketing

-SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines.

-SEM typically refers to the paid digital marketing strategies used to increase the visibility of a website in search engine results pages.

SEO is a powerful way to drive evergreen traffic at the top of the funnel, while SEM is a highly cost-effective way to drive... (more)