Solutions we offer:
“I recently had the pleasure of adding Brian Griffiths to my trusted network of referral partners. Not everyone we meet rises to this level of consideration, even if the conversation is pleasant....”
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“I recently had the pleasure of adding Brian Griffiths to my trusted network of referral partners. Not everyone we meet rises to this level of consideration, even if the conversation is pleasant. But Brian demonstrates an immediate and genuine desire to work with you to find your perfect customer, and inspires you to want to help him connect with his perfect customers as well. He will be at the top of my list when I'm writing a communications plan for a business and am then ready to hand it off to his capable hands! I highly recommend him! Christy Amada”
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Christy Amada
Amada Development Services, LLC
About Us
You've built a B2B service business on expertise and reputation. Existing clients know you're the best option. New prospects can't tell you apart from competitors who aren't as good.
That's not a marketing problem. It's a positioning problem. And more marketing won't fix it.
The market is saturated with clear, professional B2B websites. Yours might be one of them. When every competitor in your space sounds the same, buyers default to price, familiarity, or whoever showed up last. That's the Clarity Plateau. More clarity won't get you past it.
Brave Messaging is the positioning-first methodology for B2B service businesses whose expertise is invisible to the market.
Not louder marketing. Not better tactics.
Positioning that makes you the only option for the right buyers and makes the wrong buyers self-select out.
b.griffiths@bstrongmarketing.com | http://linkedin.com/in/briandgriffiths
How We Got Started
I've spent 25 years in visual communication and strategic marketing watching the same thing happen. The most qualified firm loses to the most visible one. Not because the work isn't good enough. Because the market can't tell the difference.
For five years I built messaging for clients using empathy-based clarity frameworks. The work produced clarity, professional websites, real improvement. Then a pattern emerged: every B2B service website started sounding identical. Clarity stopped being a differentiator. It became the baseline.
That's what led to Brave Messaging. A positioning-first methodology for B2B service businesses whose expertise is invisible to the market it should be commanding. Not more marketing. Not better tactics. Positioning that creates a space where you're the only option for the right buyers.
I work with expertise-driven B2B firms. Focused on one thing.
The products and services we offer
Recommendations Received (227)
"Brian thinks about marketing the right way, positioning and what the client actually needs before..."
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"Brian thinks about marketing the right way, positioning and what the client actually needs before any tactics. Sharp strategist, glad we're connected."
"I recently had the pleasure of adding Brian Griffiths to my trusted network of referral partners...."
Read more
"I recently had the pleasure of adding Brian Griffiths to my trusted network of referral partners. Not everyone we meet rises to this level of consideration, even if the conversation is pleasant. But Brian demonstrates an immediate and genuine desire to work with you to find your perfect customer, and inspires you to want to help him connect with his perfect customers as well. He will be at the top of my list when I'm writing a communications plan for a business and am then ready to hand it off to his capable hands! I highly recommend him! Christy Amada"
Products & Services
Most business owners I talk to are convinced they have a marketing problem. More leads, a better website, stronger SEO, more social media. And some...
You've spent money on marketing that didn't move the needle. A website redesign that looked better but didn't convert. SEO that brought traffic but...
You're losing proposals to competitors you know aren't as good. Not occasionally. Regularly. The prospect can't tell the difference between your fi...
Gallery
Recommendations Given (62)
"Ryan gets it—it's not about finding the cheapest insurance, but the right coverage for your..."
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"Ryan gets it—it's not about finding the cheapest insurance, but the right coverage for your situation. He's great at asking the right questions, explaining your options in a way that makes sense, and focuses on educating you rather than pressuring you into a sale."
"Christy is one of those rare people who is both thoughtful and genuinely curious about the..."
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"Christy is one of those rare people who is both thoughtful and genuinely curious about the businesses she works with. She goes beyond surface-level marketing issues to uncover where communications, customer experience, and business goals might not quite be in sync. I really appreciated how clearly she walked me through her process and how naturally collaborative she is when exploring referral opportunities. If you're looking for a strategic communications partner who brings real insight, warmth, and practical know-how to the table, Christy is absolutely someone you should connect with!"
Recent Activity
I do one simple thing: I tell them something they don’t need. When a customer realizes you’re willing to shrink the job, not just grow the invoice, trust jumps immediately. That moment wows more than any freebie.
(more)
I do one simple thing: I tell them something they don’t need. When a customer realizes you’re willing to shrink the job, not just grow the invoice, trust jumps immediately. That moment wows more than any freebie.
2 Replies
I don’t work on weekends – it’s my time to rest, catch up, spend time with family, study, and focus on self-improvement.
(more)
I don’t work on weekends – it’s my time to rest, catch up, spend time with family, study, and focus on self-improvement.
I work out of my apartment in a spare room converted to an office, so this perhaps doesn't completely apply to me, but a friend and fellow marketer recently moved out of his office space in a commercial building. His expected incremental rent increase was more of a skyrocket. Luckily his landlord...
(more)
I work out of my apartment in a spare room converted to an office, so this perhaps doesn't completely apply to me, but a friend and fellow marketer recently moved out of his office space in a commercial building. His expected incremental rent increase was more of a skyrocket. Luckily his landlord was a "nice enough" guy to let him out of his lease early (so he could rent it out to a higher paying tenant). So my friend is now working from home. With jumps in rent like this, it's not improbably that small business owners may fall behind.
1 Reply
Thanks, Eric, I appreciate using my quote, picture and story. Great article!
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Thanks, Eric, I appreciate using my quote, picture and story. Great article!
That actually makes for good messaging: Get the marketing help you need and secure more customers.
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That actually makes for good messaging: Get the marketing help you need and secure more customers.
Have a strategy. Strategy is the overall plan for the accomplishment of a goal. Strategy breaks down to tactics, which break down further to action. You can start that strategy by finding a market who would want to hear from you, identify who they are and what they want, where they spend their...
(more)
Have a strategy. Strategy is the overall plan for the accomplishment of a goal. Strategy breaks down to tactics, which break down further to action. You can start that strategy by finding a market who would want to hear from you, identify who they are and what they want, where they spend their time online and offline, and then develop messaging and offers that would appeal to them. And then depending on what you found, develop the tactics and actions from there.
With anything like this, marketing or branding, I always start with defining ideal customers through customer avatars. I would use the processes in Maria Ross's book "Branding Basics for Small Business" and then "Building a Storybrand" by Donald Miller.
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With anything like this, marketing or branding, I always start with defining ideal customers through customer avatars. I would use the processes in Maria Ross's book "Branding Basics for Small Business" and then "Building a Storybrand" by Donald Miller.
Believe it or not, next to no time. I generally know what other small business marketing companies, local marketers and web designers offer. I also have a sense of what the big companies offer in terms of convenience and product. My time is better spent learning about my ideal clients, my own...
(more)
Believe it or not, next to no time. I generally know what other small business marketing companies, local marketers and web designers offer. I also have a sense of what the big companies offer in terms of convenience and product. My time is better spent learning about my ideal clients, my own capabilities and talents, and ever improving and adding to my value proposition.
In all honesty, this one. I've never gotten business from LinkedIn despite time spent networking and providing quality content. I'm more likely to get solid leads from Alignable.
(more)
In all honesty, this one. I've never gotten business from LinkedIn despite time spent networking and providing quality content. I'm more likely to get solid leads from Alignable.
