You know that taco stand that you never see scale or grow? Well, they have for years marketed their grandmother's taco recipe. Unfortunately, when we visited them we realized that their unique product was their gorditas. We told them that they should market their gorditas versus their tacos, and though they had a hard time parting with it because they were emotionally tied to the tacos from their grandmother's recipe, they listened. As a result, their sales went up and they grew their business.

Reality is the market was saturated with Taco Stands with really good tacos, but few were selling Gorditas. Furthermore, less than few had their Gorditas recipe down to a science like this business did.

Although, this is a hypothetical example this is exactly what company's hire us for. We discover through our brand process the problem, research the market and establish next steps. We call this brand identity, brand strategy, and brand activation.