About Us

I have a vision that helping women of color create sustainable opportunities for success through business & entrepreneurship will lead to racial and gender equality.

And I serve this vision by providing high-level mindset and business consulting & conversion strategy & copywriting services to women of color and the allies who support this cause.

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Recent Activity

Violeta from Violeta Potter Global, LLC Answered this on September 21, 2018
Hello! I primarily work with customers who have online business and the effectiveness of facebook ads varies from extremely profitable to a complete waste of money. How it pans out depends on so many factors so the key is having a thoughtful strategy. Ads are just ONE component of that strategy,... (more) Hello! I primarily work with customers who have online business and the effectiveness of facebook ads varies from extremely profitable to a complete waste of money. How it pans out depends on so many factors so the key is having a thoughtful strategy. Ads are just ONE component of that strategy, that why I recommend that before you invest in FB ads that you invest in strategist who will help you ensure you have all the necessary moving pieces to make your ads effective. Start with setting the right goal for your ads. Are they for lead generation? Are they to grow your audience? Are they for a specific promotion? Whatever the goal, the key is to have it all planned out and have a well-matched funnel and campaign that will help make all of it worth your money. To generate revenue, the campaign you choose will depend on whether you're running them to a cold, warm or hot audience. A campaign for a cold audience will be longer since they'll require more prep and nurture, and one for a hot audience can be pretty short.  So it all depends on the strategy. I could be more specific to your case if you let me know what you're trying to accomplish and how primed your audience would be.