A lot can go into selecting a business name. Here are some pertinent questions to ask yourself. Is the business field crowded? Do I need to differentiate myself from the crowd by using a unique name? Should I use a keyword or a phrase that that say what I do? Should I use a unique phrase that in Latin or Greek (like Nike did) as my name?

I am an advocate of keeping things simple and I like using keywords to directly state what I do. Your business name does not have to contain a keyword or phrase, your domain name should however, if possible always contain the keyword.