Brian Spain from Brian Spain Brand/Marketing Strategy

Brian Spain

Brian Spain Brand/Marketing Strategy

About Us

Market/customer research, brand and marketing communications strategist with 15+ years of experience in a broad range of B2C and B2B categories. Not only able to personally conduct qualitative and quantitative research, but deep experience in how to look at and apply results in creative ways. Plays well with creative people and clients alike.

How We Got Started

Decades of survival and prosper skills earned in the rough and tumble world of marketing communications agencies across clients and categories that range from CPG brands like Cheerios and Tropicana, to retail and hospitality brands such as Holiday Inn, Red Robin Burgers, Pella Windows and Doors and many more led to hanging my own shingle. I have since worked for technology firms, insurance/financial services, pharmaceuticals, spirits, fashion, travel and tourism and many other brands (some very famous, as well as some startups).

Products & Services
Customer Insight Research & Analysis by Brian Spain Brand/Marketing Strategy
Research moderator and interviewer with experience with audiences ranging from young children, to moms, to physicians and senior IT executives. ...
Secondary and primary research, both qualitative and quantitative, along with analysis for product development, or perceptions around existing prod...
Recommendations Given (13)
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"Jim is an incredibly talented creative guy with amazing business sense and TONS of experience. ..." Read more "Jim is an incredibly talented creative guy with amazing business sense and TONS of experience. You can't go wrong working with Jim."
Recent Activity

Brian from Brian Spain Brand/Marketing Strategy Answered this on December 18, 2017
Neither is really first. You must market a solution to a customer need. If you start with you, or the the product/service, you're focused on your end of a relationship rather than theirs. Perhaps if you first think less about 'marketing' and more about understanding, you will open the door for... (more) Neither is really first. You must market a solution to a customer need. If you start with you, or the the product/service, you're focused on your end of a relationship rather than theirs. Perhaps if you first think less about 'marketing' and more about understanding, you will open the door for you (your style/approach) and the products and services you can offer.

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Team

Brand Strategist