Excellent question. I have been experimenting with digital paid advertisements & Organic optimizations. Paid advertising (Google Adwords or Facebook ads) are a quick way to get front of potential clients but they require healthy budget, detail "main" key phase knowledge and at the end, Neither Google or Facebook offer guarantee conversion ( Click to $) . But on the record I like Google Adwords for local business searches more than Facebook.

What I like more than these two is "Organic local SEO" at the end 80% of all searches are local which have many advantages to the above two paid methods and does not expire based on a set budget.

I have tried it and in many instances, I got to the 1st page for my key phase 6 to 7 times. That is a better investment since it last longer with higher conversion - For example see the picture . They Key Phase is Network Cabling Irvine and company is Innova Global.