About Us

Every day, I try to help businesses that partner with us to connect with their audience, understand their clients better and create a better customer experience.

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https://meetings.hubspot.com/jrivers3/see-johns...

How We Got Started

LEAP Group has been kickin' ass and takin' names since 1999 and consists of 4 marketing agencies, with offices in Louisville, Cincy, and Indy. Learn more about LEAP Group: https://leapgroupnetwork.com/

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"Serge is knowledgeable and solution-oriented. He cares about the details and is a strong advocate..." Read more "Serge is knowledgeable and solution-oriented. He cares about the details and is a strong advocate for his clients. "
Recent Activity

John from John Rivers III - Leap Group Answered this on June 26, 2019
wonderful! (more) wonderful!
1 Reply

John from John Rivers III - Leap Group Answered this on June 24, 2019
I'm in! (more) I'm in!

John from John Rivers III - Leap Group Answered this on June 13, 2019
Something to remember: Visuals. Create visual content that shows your company culture, demonstrates the value you provide for clients, shows off awards/accolades, shows how you're involved in the community, etc. Make it visual (and thusly, tangible) and put it in front of your potential customers... (more) Something to remember: Visuals. Create visual content that shows your company culture, demonstrates the value you provide for clients, shows off awards/accolades, shows how you're involved in the community, etc. Make it visual (and thusly, tangible) and put it in front of your potential customers on social channels, advertising, etc.  I used to be in insurance. And every insurance company looks the exact same to customers. Standing out was tough. We used clever branding, heavy community involvement, and lots and lots of fun, engaging photos/videos shared online. 
1 Reply

John from John Rivers III - Leap Group Answered this on June 12, 2019
There are a lot of great chambers around Louisville that your company should look into. I'm a big fan of the Chamber Jeffersontown and GLI. The St. Matthews Chamber, 1 Southern Indiana, Middletown Chamber, Prospect Chamber, and many more are definitely worth looking into! ... (more) There are a lot of great chambers around Louisville that your company should look into. I'm a big fan of the Chamber Jeffersontown and GLI. The St. Matthews Chamber, 1 Southern Indiana, Middletown Chamber, Prospect Chamber, and many more are definitely worth looking into! #LouisvilleNetworking #Louisville Here is a great Facebook page with lots of local groups/events under the 'Events' tab:  https://www.facebook.com/LouisvilleNetworkingAssociation/

John from John Rivers III - Leap Group Answered this on December 11, 2018
Hey Jon- I think lots of the answers on here are good. I do agree with some of the folks below that really narrowing down who your best leads are and what their behaviors / interests are would be wise. Focusing on a narrow group rather than a wider group is smart with Facebook . Also, quality... (more) Hey Jon- I think lots of the answers on here are good. I do agree with some of the folks below that really narrowing down who your best leads are and what their behaviors / interests are would be wise. Focusing on a narrow group rather than a wider group is smart with Facebook . Also, quality over quantity with your content. Creating genuinely engaging content drives interaction - which leads to a wider reach. Ask questions, stoke conversation, utilize video in creative ways, etc. 

John from John Rivers III - Leap Group Answered this on February 20, 2018
Probably best to decide how you want to use your Facebook page: 1) As a press release page, in which to tell existing customers about your business (new products, new hires, closings, new locations, charitable events, photos from company events, etc.) OR 2) Whether you want to engage in a... (more) Probably best to decide how you want to use your Facebook page: 1) As a press release page, in which to tell existing customers about your business (new products, new hires, closings, new locations, charitable events, photos from company events, etc.) OR 2) Whether you want to engage in a conversation with your customers AND possibly prospects. From my experience, the Facebook page algorithm will mostly only hit your existing fans if you're only posting info about yourself. But if you try to engage with your followers, your posts will be spread to more viewers, including some who don't already 'like' your page. More interaction --> More eyeballs --> More awareness --> More interaction I'd recommend using Facebook as a conversation starter. Get a conversation going with your audience. OR, show them something they'll really react to, and want to comment, like, and talk about. I think Instagram/Twitter/LinkedIn are different beasts, in many ways. But Facebook's algorithm rewards you for creating original content that your fans actually engage with.

John from John Rivers III - Leap Group Answered this on February 20, 2018
There was a great discussion a few months ago you'll enjoy: https://www.alignable.com/insights/how-likely-a... (more) There was a great discussion a few months ago you'll enjoy: https://www.alignable.com/insights/how-likely-a...

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