When creating content for a business on Social Media, what is typically the biggest barrier?
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Yes - making the content as universally appealing as possible. Sometimes, the simplest practice could be content that's just "fun." A joke, cartoon, a humorous (or inspiring story. As business people, we're already inundated with biz-related feeds.
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Very good point, Michael! Keeping it broad and fun is great, especially if you are B2B - things can get a little heady too often. Have you ever considered making hyper-focused content? I tend to really like this, because it create such deep engagement. I mean, it means less to less people, but it will mean more to the right people.