Gordon Water Systems, Kalamazoo MI

Phil Miller

Gordon Water Systems

About Us

Gordon Water is a Locally owned, 2nd generation water treatment business serving West Michigan from Three Rivers, North to Pentwater. We offer the greatest selection of water system options that we sell, and we rent with options to buy later.

How We Got Started

Gordon Duisterhof started the business in 1973 and in 1976 added the Kinetico brand. Kinetico is unique, being the only American made non-electric, Twin-Tank, high efficiency, water softener. Best Buy rated in Consumers Magazines.

Products & Services
Free In-Home Water Testing by Gordon Water Systems
We have Trained Water Specialists that will come to your home, test your water, explain the results and share how to best treat your water issues. ...
Recommendations Given (54)
"Great local company for all your glass needs."
"Jeremy did good work for me personally."
Recent Activity

Phil from Gordon Water Systems Answered this on March 12, 2020
Do away with the over 50 employee healthcare mandate and many small businesses would grow beyond 50 employees. (more) Do away with the over 50 employee healthcare mandate and many small businesses would grow beyond 50 employees.

Phil from Gordon Water Systems Answered this on January 23, 2020
We are fortunate in that we have other Kinetico Dealers and their employees we meet with occasionally. There is a wealth of information to be gained from others in your same industry.  (more) We are fortunate in that we have other Kinetico Dealers and their employees we meet with occasionally. There is a wealth of information to be gained from others in your same industry. 

Phil from Gordon Water Systems Answered this on December 02, 2019
No. But they are still the customer. How you handle the issue they have will determine if they remain a customer and if they become a good referral source for you.  (more) No. But they are still the customer. How you handle the issue they have will determine if they remain a customer and if they become a good referral source for you. 

Phil from Gordon Water Systems Answered this on November 13, 2019
In 1987 I started a home cleaning business out of my home in a good sized Midwestern city. It was a "franchise". (I thought that would include some national advertising.) None came through, but I leased and bought cars, got logo on them, hired and trained maids, drove around stuffing newspaper... (more) In 1987 I started a home cleaning business out of my home in a good sized Midwestern city. It was a "franchise". (I thought that would include some national advertising.) None came through, but I leased and bought cars, got logo on them, hired and trained maids, drove around stuffing newspaper boxes with brochures and coupons, and paid maids by the hour to do so to supplement their income & fill their schedules. Zoning officer told me I couldn't run a business out of my home so, I rented a low cost 2nd floor office on a busy street, put a mannequin in a maids uniform in my office window with a light shining on her at night. (People saw it.  She was an attractive gal. ) I sent coupons through mail, did a booth at an expo, did yellow page ads, (no internet yet). I personally ran each lead to write notes of customer's "pet peaves" to make sure my maids got it right. Within 18 months I was averaging 120 homes per week. 

Phil from Gordon Water Systems Answered this on October 28, 2019
YES!!! There are a large number of people who are looking for a church that has a church organ & piano and sings Hymns from a Hymnal every Sunday. You see them visit your church but not return. Many of these people are older and do not enjoy standing for 30 minutes singing 7-11 music, (7 words... (more) YES!!! There are a large number of people who are looking for a church that has a church organ & piano and sings Hymns from a Hymnal every Sunday. You see them visit your church but not return. Many of these people are older and do not enjoy standing for 30 minutes singing 7-11 music, (7 words sang 11 times) "performed" by a rock n roll band.  Our church offer two services. The early one is supposed to be Traditional, Like I described above. The 2nd one, Contemporary. But they keep trying to push the contemporary music into the Traditional service which annoys many folks. You can't beat the harmony and message of the old Hymns. 

Phil from Gordon Water Systems Answered this on October 21, 2019
Having tested water in over 11,000 homes & businesses I can tell you...some care, some don't care. One man opened his fridge to show me it was full of beer and said, "I never drink water." Those with their 1st newborn baby often care what water they use for the baby's formula. A 75 yr old farmer... (more) Having tested water in over 11,000 homes & businesses I can tell you...some care, some don't care. One man opened his fridge to show me it was full of beer and said, "I never drink water." Those with their 1st newborn baby often care what water they use for the baby's formula. A 75 yr old farmer with the highest level of Nitrates I have tested in our county told me, "I'm 75 yrs old, I was born in this house, been drinking this water all my life and it ain't killed me yet, so, don't worry about it!" --The Bald Guy
2 Replies

Phil from Gordon Water Systems Answered this on September 24, 2019
Many new homes still have Raw Hard water feeding to their kitchen cold faucet. Because their toilet goes through their water softener, you could say that they are flushing the toilets with better water than they are drinking and cooking with. People need to be more concerned about the water they... (more) Many new homes still have Raw Hard water feeding to their kitchen cold faucet. Because their toilet goes through their water softener, you could say that they are flushing the toilets with better water than they are drinking and cooking with. People need to be more concerned about the water they drink and cook with. It is the most important use of water and it seems like every month we hear of another water source contamination or a city water boil alert.  That is great for business though...

Phil from Gordon Water Systems Answered this on August 25, 2019
You can't beat  a thick juicy steak for protein hot off the grill  smothered in fried onions and mushrooms (more) You can't beat  a thick juicy steak for protein hot off the grill  smothered in fried onions and mushrooms

Phil from Gordon Water Systems Answered this on August 10, 2019
As the owner of a Franchised Home cleaning business in the Indianapolis area I had a client call after the first time we cleaned her home to complain that there was a small piece of paper towel caught on the corner of her bathroom mirror and she didn't think her kitchen floor looked like it was... (more) As the owner of a Franchised Home cleaning business in the Indianapolis area I had a client call after the first time we cleaned her home to complain that there was a small piece of paper towel caught on the corner of her bathroom mirror and she didn't think her kitchen floor looked like it was done on hands and knees as she requested. My wife went over that evening to take care of it and while cleaning the floor, overheard the lady talking on the phone to a friend, bragging that she made "that new cleaning service come back that night to redo her home" to meet her demands. We cancelled her.  About 18 months later, I had dropped the franchise & changed the name of the business. She called and spoke to me and arranged for us to do her home. Having never met me, she had no idea who we were. I came along with the maid team and personally saw to it it was the best cleaning job ever. That night she called and complained!  I went to see her & asked her how she thought we did overall? She said my maids did the best job anyone had ever done and she had tried every maid service in the area.  She said she likes the carpets vacuumed in a fan shape, starting at one end and backing out, with no footprints left behind, and thought the kitchen counter wasn't cleaned beneath the toaster because she could see a couple crumbs under it. So, I lifted the toaster while she watched, wiped the counter and set it back down, then lifted it again to show her the crumbs came from setting it down, and she had witnessed me cleaning the counter.  I further told her we were the same company she hired 18 months earlier.   I said "Yes, we are the best, but I won't let my maids ever clean your house again because you would burn them out and good maids are hard to come by." The biggest challenge in that business was getting and keeping good help. I sold the company a year later and changed careers. 

Phil from Gordon Water Systems Answered this on July 29, 2019
The Michigan man in the wheelchair; I have been in over 11,000 homes but this one surprised me. A man drove a pickup truck to our office, Got a wheelchair out, set it next to his door, lowered himself into it, rolled to the back of his truck, opened the gate, pulled out a water softener and laid... (more) The Michigan man in the wheelchair; I have been in over 11,000 homes but this one surprised me. A man drove a pickup truck to our office, Got a wheelchair out, set it next to his door, lowered himself into it, rolled to the back of his truck, opened the gate, pulled out a water softener and laid it across his chair and rolled up to our entrance. He had put the softener in his barn over the winter while he remodeled his basement. It froze and cracked the tank so it needed replaced. I drove out to his 2 story home and saw he had built his own elevator "box" from 3/4" plywood to move himself ,and materials, to the basement or up to the 2nd floor. We both got into it and it banged back and forth against the sides as we went down stairs. He had used an electronic hoist, like for pulling engines, to move it up and down his shaft. The controls hung down inside the Box. I was truly amazed at what this man accomplished. I choose to take the stairway to go back upstairs myself. 

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