The Moving Guide is a larger sized, glossy magazine that is delivered directly (and only) to listed homes and homes that have been recently purchased and occupied. 8,000 copies are printed and then delivered over several months, as properties come on to the market.

In a 2015 Canadian study, the Canadian Real Estate Association found that the average moving household in BC spends $21,375 on move related expenses. The breakdown of that spending is as follows: $10,050 on renovations, $6,500 on furniture and appliances, $3,350 on General Household Purchases (bedding, lighting fixtures, tools, blinds) and $1475 on Moving Costs.

For specific businesses that have an interest in households that are moving, we offer an excellent advertising medium that reaches your potential customers just as they are about to make a buying decision. We also reach many consumers who have just moved into their new residences and have not yet established their long term buying habits for home services or retailers in this city. It is an extremely targeted publication that will serve to reinforce your marketing strategy in the Central Okanagan.

After working with the Capital News for 20 years as manager of The Real Estate Weekly, I decided to go into business for myself. This idea was born from Realtors® who made comments about how much their clients would spend when they moved and from retailers (furniture and hot tub) that noticed how much their business was influenced by the real estate market.