First of all congratulations on taking on a new adventure. Believe me it is an adventure with a lot of rewards. Advertising is not all ways a must but you do need to align with a seasoned agency or a great consortium. If you have never been in the travel business and do not know all the ins and outs, definitely make a few appointments with travel agency managers and pick their brains. Be up front and honest with them on what you are doing. 

Advertising is hit and miss. Even being in the business for 40 years sometimes I make mistakes. But being aligned with a great consortium, doing outside sales with a great agency, doing all the training that you can, and joining your local chamber of commerce leads groups will help. If you have questions and you are not sure what to do, give me a call or e-mail me at xxx-xxx-xxxx, [email address]. I do work from home now part time and I own my own agency.