Most of my business is based on a foundation of longterm clients that I've served for over 30 years. I have advertised in prominent magazines and some local newspaper publications. I've also donated my interior design services for auctions for charitable causes. Of these 3 advertising ventures the auction donations have always generated business. The advertising is useful for getting your brand and your business known. But it isn't a reliable source of new clients. The best source of new clients is by word of mouth through your current clients. Referral by a current client speaks volumes for your business practices and customer satisfaction.