The first thing is to be aware that a website is not a solution itself. A website is a tool to use for sale, but you have to do many different actions to drive people there. Facebook maybe, Google for sure, instagram also helps, but the most important is content in your website, shared on all other platforms. The content has to answer all the common questions that a customer commonly has. What, how, where, how much.

All these actions take time and expertise, that normally entrepreneur doesn't have, so is very important hire a professional or use services from someone who do this professionally.