About Us

Hi, I’m Monica—Email Strategy + Automation for women’s health, wellness, fitness, and nutrition brands. I turn “what do I send?” into a simple email system that brings in consults, sales, and repeat buyers—without the tech stress or last-minute scrambling.

I’ve built and managed campaigns inside a medical marketing agency that drove over $500k in client revenue, and I’m HubSpot + Klaviyo certified.

Bonus: I’m in the menopause trenches too, so I write in the exact language women actually use and Google at 2 a.m.

I help wellness brands turn clicks, inquiries, and new leads into real relationships, booked consults, and loyal clients through email flows that feel human, stay compliant, and keep working in the background.

A lot of practices are doing the hard part of getting visible, but the follow-up often falls through the cracks. That’s where I come in. I build the behind-the-scenes email system that helps you stay connected, nurture interest, and make more of the attention you’re already getting.

If you know a wellness pro who needs emails that sound human and bring in bookings, I’m a strong referral.

Products & Services
FREE for Shaklee Ambassadors by The Lead Lady Email Marketing Services
Get them FREE here 👉 FIRST48. You recommended the product… and then the conversation stalled. Not because they weren’t interested— but because ...
Private Women’s Health & Functional Medicine Copywriter by The Lead Lady Email Marketing Services
If your email list isn’t booking consults, it’s not because you “need more content.” It’s usually because you’re stuck in one of these loops: ✔️ o...
Feeling Stuck in Business? Start With This Free Tool by The Lead Lady Email Marketing Services
https://get.theleadlady.co/... Trying to grow, but not sure what to focus on next? The Simple Business Diagnostic Tool is a free...
Recommendations Given (5)
"Rita is genuinely warm and thoughtful, and it’s clear she’s serious about holistic wellness.💪..." Read more "Rita is genuinely warm and thoughtful, and it’s clear she’s serious about holistic wellness.💪 She’s building her business around that mission, and her curiosity about emerging health technologies is refreshing. I loved connecting with her, since we both care deeply about women’s health and holistic support."
"I worked with Jaime during my homeschooling journey. She’s warm, wise, and incredibly smart."