Pizzaphant, Chicago IL
Starza Thompson from Pizzaphant

Starza Thompson

Pizzaphant

Chicago, IL (Lincoln Park)
Advertising & Communication Digital Marketing Marketing Consultant
Advertising & Communication Digital Marketing Marketing Consultant
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About Us

Oftentimes, it’s hard to decide whether you should hire a new employee to jump-start your marketing or to outsource your marketing efforts instead. At Pizzaphant, we want to make that decision easier by giving you the best of both worlds. We can act as your marketing team and provide a seamless connection between your company and ours so it feels like we’re just an extension of your organization.

We’ve been the first and only marketer at a company and know how to build out marketing departments, campaigns, and strategies with few resources and little direction. But we have also worked at Fortune 500s, drafting very specific marketing campaigns, value proportions, and more for products, services, and even companies that worked with our Fortune 500. We’ve donned multiple hats and created successful strategies that have truly moved departments and businesses forward.

Whether you’re new to marketing and need help defining strategies and best practices, or need an extra hand in launching a new campaign, we’re here and ready.

With over 25 years of combined marketing experience, out-of-the-box thinking, a nose for analytics, and a proven approach, Pizzaphant can help you get the most of out of marketing.

The products and services we offer

Marketing Consultant Seo Digital Marketing Marketing Consulting Agency Social Media Agency Show all 6
Products & Services
Marketing Strategy
From designing a marketing plan for the year to creating the foundation for a successful marketing department, Pizzaphant can help you develop stra...
Digital Marketing
We can develop a strong digital presence for you. Whether creating a strategy around SEO and social selling or helping you determine a multi-touch ...
Brand
Your brand is how you’re perceived in the marketplace. We can hone your messaging, define your value, complete a SWOT analysis, and determine your ...
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Recent Activity
I'm curious about your opinion when it comes to free versus fee-based workshops and webinars
Starza from Pizzaphant Answered this on November 29, 2017
It's six one way, half a dozen the other. In my experience, you receive more registrants if your event is free (online or not), but they are less committed to attending the event. With a paid event, you have fewer registrants, but the ones who register tend to show up. So, a free event may have... (more) It's six one way, half a dozen the other. In my experience, you receive more registrants if your event is free (online or not), but they are less committed to attending the event. With a paid event, you have fewer registrants, but the ones who register tend to show up. So, a free event may have 100 registrants and 50 attendees and a paid event may have 50 registrants and 50 attendees. If you are considering hosting an event, determine what your goal is. If you are just looking for leads, a free event where you have a larger number of registrants (and contact info) may be the way to go. But, if you're looking for sales pipeline, it may be worth having a paid event where the registrants are more committed and interested in the topic at hand.
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Is There a Less Expensive Alternative to Google AdWords for Small Businesses?
Starza from Pizzaphant Answered this on October 25, 2017
I would be interested in looking at your AdWords campaigns, what keywords you're choosing, where you're trying to lead potential customers to if they click your ads, etc. It's possible that your keyword strategy needs to be revised because you're going after keywords you simply can't reach, with... (more) I would be interested in looking at your AdWords campaigns, what keywords you're choosing, where you're trying to lead potential customers to if they click your ads, etc. It's possible that your keyword strategy needs to be revised because you're going after keywords you simply can't reach, with content that may not be relevant. What are your goals? Long-term funnel development or quick visibility? Do you have resources to write blogs and increase your visibility organically? Is your target market on specific channels? How are your competitors marketing themselves? Are they successful? What keywords are they using? Answering these questions help you develop a strategy and get more ROI out of your marketing campaigns. The short answer is, yes you can compete with the big companies, but you need to have a strategy and that will determine where you should spend your money and what advertising will help drive traffic and sales.
What Is the Best Tool for Marketing?
Starza from Pizzaphant Answered this on October 13, 2017
It depends on your goals for marketing and what you are trying to achieve. It also depends on your target audience, your budget, and the resources you have for your campaigns. Ideally, you should be using multiple "touches" to engage your your audience, so it's possible that for your specific... (more) It depends on your goals for marketing and what you are trying to achieve. It also depends on your target audience, your budget, and the resources you have for your campaigns. Ideally, you should be using multiple "touches" to engage your your audience, so it's possible that for your specific goal, audience, and budget using a mix of social media, newspapers, and direct mail is appropriate. Regardless, figure out your goal, who you are trying to reach, and then determine the right avenue from there.
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