About Us
I began my media career at age 15, worked part-time on-air at three radio stations during college, and brought down the curtain on broadcasting in 2001. Within those years I led production teams at age 22, hired and managed an on-air staff for a new 50Kw FM format at 26, and debuted my own FM radio station at 28.
I also enjoyed seven years as creative director/producer with a regional audio-video production studio, which allowed me to work with fascinating personalities from ad agencies, corporate marketing departments and talent pools. During this entire time, my voice-overs could be heard on radio and TV throughout the regional market. (I even voiced a TV spot for the Super Bowl, but the client never confirmed the airtime purchase.)
After my partners and I sold our FM station (and a sister AM that we had acquired), I concentrated on creating eLearning and marketing presentations for a national medical software developer. As Director of Marketing, I could use my broadcast marketing skills to advance the company’s brand and improve customer loyalty.
Currently, I enjoy freelance voice-over, writing and proofreading projects. I’ve also taken a liking to developing custom Excel tools for businesses and hobbyists.
How We Got Started
As Production Director at the #1 radio station in the regional marketplace, my writing and voice work was requested by area businesses. Eventually, I performed those services for a production studio, my own two radio stations, and companies throughout the US.
The products and services we offer
Recommendations Received (7)
"Brian is very kind, generous and has an uplifting spirit. True professional."
"Very personable, outgoing, and professional"
Products & Services
Email or Dropbox your script to me. I'll provide a quick sample of how your project will sound.
I've been writing professionally for longer than I care to admit. I write for broadcast, training, blogs and have authored published articles in na...
One who writes for broadcast must quickly become a skilled editor and proofreader, especially when writing for :59.5 or :29 commercials. eLearning ...
Recommendations Given (16)
"Melinda is a valuable resource and analyst who can boost any small business. "
"Monica is a true professional who brings fresh energy to any task and exceeds expectations. "
Recent Activity
This isn't directly involved with my voice over business, but it's related. When I worked in full-time radio I would supplement my income with voice work and by spinning records in bars and clubs. After my ongoing Wednesday happy hour gigs, a former broadcaster would take me aside to chat about...
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This isn't directly involved with my voice over business, but it's related. When I worked in full-time radio I would supplement my income with voice work and by spinning records in bars and clubs. After my ongoing Wednesday happy hour gigs, a former broadcaster would take me aside to chat about radio. One day I was frustrated with the direction of the station where I worked and blurted, "The only way to do radio right is to do it yourself." I don't even recall what the issue(s) may have been. The following Wednesday this gentleman arrived with large topographical maps and research about the FCC opening new FM frequencies around the country and offering them for bid. He stated, "If you really want to do it yourself, here's your chance." After more investigation, bringing in two additional partners, and bidding on a frequency in an under-served, growing resort area, we won the bid. We were now owners in the radio business! For a broadcaster who started on the air at age 15, there isn't much more
professionally
satisfying than planning and building your own studios, hiring a loyal staff, and implementing your own fun format. Even more satisfying were meeting lifelong friends, the opportunity to broadcast play-by-play high school baseball and football state championship games, and volunteering station resources to help the region to thrive. Eventually we purchased a competitor, the area's traditional AM station, to diversify our programming and capture a different target audience (and attract more regional advertisers by offering packages with exposure on both stations). After nearly 13 years from the time we signed on our original FM, we sold both stations to a regional broadcast group. I feel so fortunate to have experienced this dream come true. I still enjoy the memories and maintain friendships with many who were involved with our venture.
1 Reply
I would end the sentence after "less." It's more concise, more memorable and a more positive statement.
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I would end the sentence after "less." It's more concise, more memorable and a more positive statement.
Being grateful is never trite. Seven years ago I was diagnosed with cancer on my left tonsil.
I am still grateful for all of the medical professionals that "cured" me. (That's my ENT's word, not mine.) My GP tells me every year how blessed I am because he sees similar cases.
I've always been...
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Being grateful is never trite. Seven years ago I was diagnosed with cancer on my left tonsil.
I am still grateful for all of the medical professionals that "cured" me. (That's my ENT's word, not mine.) My GP tells me every year how blessed I am because he sees similar cases.
I've always been thankful for every day, but ever since my diagnosis I've upped my game. I'm still able to use my voice, my writing, editing and proofreading skills.
In 2016 I started my third career, one in which I work in the education and development of young people. Following a colorful 25 years in broadcasting (including part ownership of two radio stations) and another 15 years demonstrating medical software and building and narrating its training programs, my work day has never been this rewarding.
In 2018 I accomplished at least five things I'd never done before. I plan to do the same in the new year.
This life is a gift. Treat it that way and become fulfilled, this time of year and every other.
The biggest misconception that I've experienced over many years of voice overs is that voicing scripts is easy; therefore, practically anyone can do it, which leads to perceived low value. Many professional voice over artists make it seem easy due to experience with taking direction and making...
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The biggest misconception that I've experienced over many years of voice overs is that voicing scripts is easy; therefore, practically anyone can do it, which leads to perceived low value. Many professional voice over artists make it seem easy due to experience with taking direction and making cold reads sound great.
Believe me, I've been under the gun with narration scripts I'd just been handed while the clock is running on very expensive studio time. The more edits I cause the producer to make, the more studio time the client must buy.
I've proven time and again that I can make the producer's task easier (because I've also spent a lot time in that role). The better I can take direction from the client or agency and give them what they want, the less billable time will be necessary to complete the project.
I've also come across this concept in writing projects and site building. Granted, low-ball talent and even DIY are available. It all depends on budget, the importance of the project's success, and overall cost.
Hi, Eric!
In my experience, nothing comes close to word of mouth and solid testimonials; however, I do understand what you're asking. As Mark responded, it all depends on your target audience and its habits.
I would experiment with all of it. Most are available at little to no cost. Blog posts...
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Hi, Eric!
In my experience, nothing comes close to word of mouth and solid testimonials; however, I do understand what you're asking. As Mark responded, it all depends on your target audience and its habits.
I would experiment with all of it. Most are available at little to no cost. Blog posts can also create a connection to customers, especially if you offer free tips.
Analyze how your target responds to each method. Whatever rises to the top and creates the most favorable results? That's where you can focus your efforts, but don't ignore the others.
Brian
