Paid ads seemed to have gone by the wayside for me in our window cleaning business. However we did re-enlist the help of a former source of lead generation, Home Advisor, during what is typically a slow season late Summer. Pricey and sometimes unreliable, but we consider won business often becomes repeat business that you do now have to advertise-to again. As for marketing, I now also sell Analytics through Heartland Payment Systems. This is included at its basic level, but has an add-on for Social Media and E-mail Marketing. And it is based upon your very own patrons! Would love to share more.