I've been in real estate since 1983 and have seen the business at its best and its worst. The biggest marketing challenge is to be consistent. Have a plan and keep plugging away at it. Long term investment in relationships with people in your community and sphere of influence is most beneficial. People do business with those they like and trust. Be a good friend to others and genuinely care about people and your community. Let people know what you do and they are more likely to use and refer you when the opportunity arises. Be a blessing and you just might be blessed yourself.