Mccormick L.A.

About Us

No-nonsense marketing and public relations. We help businesses from one-person shops to global corporations (nonprofit and for-profit) create and implement their promotional objectives using traditional and emerging media. From creating a new brand that lasts to furthering the mission of decades-old organizations, McCormick L.A. offers ideas that are fresh and creative to fit any budget. Groundbreakings, grand openings, branding, social media campaigns, media relations, facilitation, strategic planning, workshops, event planning and more! Leslie is the author of Laws of Promotion, now available on Amazon https://tinyurl.com/ybdvzaqb NEW! Need some help coming up with ideas for your social media content? Look no further! Click here for a comprehensive list of prompts to spur your creativity: https://bit.ly/3rQmYgt

How We Got Started

After beginning my career in advertising and association management, in 1994 I decided to focus on helping small businesses and nonprofits with their promotional needs. If you weren’t around in the 90s, let’s just say drafting flyers and brochures, and issuing press releases were the mainstay of my business.

Since then, I’ve done a bit of everything in terms of marketing and PR and bring a wealth of experience to my clients. From sharpening community relations campaigns and outreach events to handling crises and creating robust marketing plans and brand strategies that demolish misperceptions and create a strategic future.

Technology has exploded over the years and changed some of the tactical implementation (from flyers to Facebook), but from my experience with industries ranging from restaurants to aerospace and 30 industries in between, no matter how many employees or volunteers, no matter how big or small the budget, the principles of promotion are the same.

"Leslie knows her stuff and she overdelivers in all aspects of her business!!"

"Leslie knows her stuff! She provides no-fluff marketing and PR that really works."

Media Relations

Gaining earned media may be the tactic you are looking for to enhance your current promotions. From local print to national news, let's work togeth...

Facilitation

Do you need some help reaching consensus with your team members for a common goal or capturing all of their ideas? Do you need help with team build...

Marketing and Public Relations Consulting

McCormick L.A. can help you develop and implement a vigorous marketing and public relations plan that helps you remain viable in your industry. Sig...

Gallery

"Besides being one of the nicest people you'll ever talk to, Dan is a master strategist in helping..." Read more "Besides being one of the nicest people you'll ever talk to, Dan is a master strategist in helping businesses and nonprofits zero in on their exact target audience and developing email campaigns that really work. Definitely build his email program into your marketing scheme. "

"Talk about someone committed to meeting her customers' needs while staying 100% true to her..." Read more "Talk about someone committed to meeting her customers' needs while staying 100% true to her brand, and you're talking about Renee Trepagnier. Looking for a special corporate gift that your customers will remember? Call Renee! "

Recent Activity

Leslie from Mccormick L.A. Answered this on March 27, 2023

I agree with @MarySpencer. You have to start inside then move out. From a marketing perspective, this is getting your product, price, and place clearly defined and aligned before you start your promotion. (more) I agree with @MarySpencer. You have to start inside then move out. From a marketing perspective, this is getting your product, price, and place clearly defined and aligned before you start your promotion.

Leslie from Mccormick L.A. Answered this on October 10, 2022

It's a great way to expand their reach, round out their brand, and communicate with their audience quickly. BUT, it needs to fit into a larger whole in their marketing scheme. (more) It's a great way to expand their reach, round out their brand, and communicate with their audience quickly. BUT, it needs to fit into a larger whole in their marketing scheme.

Leslie from Mccormick L.A. Answered this on August 30, 2022

Nope. There's no reason. People are pretty good about responding to a request for a positive review when you've done a good job. Fake reviews can do more damage if/when your prospective clients find out they aren't real. (more) Nope. There's no reason. People are pretty good about responding to a request for a positive review when you've done a good job. Fake reviews can do more damage if/when your prospective clients find out they aren't real.

Leslie from Mccormick L.A. Answered this on February 02, 2022

Start with a strong foundation: PRODUCT, PRICE, PLACE, THEN PROMOTION. Define your strategies in these areas before you take to social media. Keep it simple and logical. https://tinyurl.com/smpx2qu7 (more) Start with a strong foundation: PRODUCT, PRICE, PLACE, THEN PROMOTION. Define your strategies in these areas before you take to social media. Keep it simple and logical. https://tinyurl.com/smpx2qu7

Leslie from Mccormick L.A. Answered this on January 11, 2021

I LOVE this story! All started with doing the right thing. Like peanut butter, spread the love! (more) I LOVE this story! All started with doing the right thing. Like peanut butter, spread the love!

Leslie from Mccormick L.A. Answered this on December 16, 2020

Watch your analytics so you know what's working when you use digital tools. The messaging is still more important than the medium. (more) Watch your analytics so you know what's working when you use digital tools. The messaging is still more important than the medium.

Leslie from Mccormick L.A. Answered this on September 09, 2020

I'm a big proponent of collaborating. Contact groups of local merchants who can band together and work as a solid front. All retailers need to follow-up with promotion--flyers in bags, emails to customers, social media posts and branded messaging (don't forget a hashtag), posters in the windows... (more) I'm a big proponent of collaborating. Contact groups of local merchants who can band together and work as a solid front. All retailers need to follow-up with promotion--flyers in bags, emails to customers, social media posts and branded messaging (don't forget a hashtag), posters in the windows or landing pages on your website. Every little promotional effort and mention will help to build the story.

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