About Us
Intelligent Marketing is the system I have developed over the past 40 years in the advertising trenches. It is the fundamental orchestration of art and science used to create successful marketing campaigns. This is a deep dive into your business from a client-focused and market-driven perspective, identifying your audiences’ wants, needs and challenges and positioning you as the solution. This process will reveal how to best communicate your brand value to this audience to create awareness and visibility. It is a multi-faceted approach that coordinates all aspects of a business into a laser-focused marketing machine with the prime directive of increasing revenue.
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Products & Services
New Brightside billboard we just created is up on I-71 before the 64/71 split into town. If Mother Nature cooperates, 100 yards after the board wil...
Just returned from judging some amazing creative presentations at American Advertising Federation District 6 National Student Advertising Competiti...
Your customers have already gone digital. Has your business? McCafferty Advertising LLC helps businesses adapt to the digital world with a full ran...
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"Have known Bob for many years and you won't find a more dedicated individual. I also have known..."
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"Have known Bob for many years and you won't find a more dedicated individual. I also have known several people he has consulted with and they all speak highly of his ability and service."
"ZipSprout is a great product for the non-profit world. Matching brands needing local SEO with..."
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"ZipSprout is a great product for the non-profit world. Matching brands needing local SEO with non-profit sponsorships. And no one is more dedicated than Sallie. Give her a call today and she can guide you to greater visibility."
Recent Activity
Already committed for that time. Will it run again?
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Already committed for that time. Will it run again?
The American Advertising Federation (AAF) annual conference, always the first week in June will be virtual this year for the first time.
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The American Advertising Federation (AAF) annual conference, always the first week in June will be virtual this year for the first time.
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The stock answer is 5-7% of gross. However, you need to know what the competitive market looks like. To some degree you to keep pace with the market. Another consideration is what you are trying to achieve with your marketing: general awareness, a new product launch, sale of a product or service,...
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The stock answer is 5-7% of gross. However, you need to know what the competitive market looks like. To some degree you to keep pace with the market. Another consideration is what you are trying to achieve with your marketing: general awareness, a new product launch, sale of a product or service, etc. All these need to be taken into consideration when building your marketing plan.
All of the above are important but probably in this order 3, 5, 4, 1, 2.
Of course that would depend on what you are marketing but short videos generally will do best. People don't like to read but will sit through a short video.
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All of the above are important but probably in this order 3, 5, 4, 1, 2.
Of course that would depend on what you are marketing but short videos generally will do best. People don't like to read but will sit through a short video.
The first thing you need to do is define your audience. Geography is likely one consideration. A couple of simple, low cost possibilities: offer your current customers a discount (maybe 1 free cleaning) for getting you a new client. Give them a card or flyer to give to friends and neighbors. Word...
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The first thing you need to do is define your audience. Geography is likely one consideration. A couple of simple, low cost possibilities: offer your current customers a discount (maybe 1 free cleaning) for getting you a new client. Give them a card or flyer to give to friends and neighbors. Word of mouth can be very powerful. Another idea would be to canvas a few neighborhoods with a professionally designed oversized postcard. Start with maybe 25 houses to see how it works. Be careful not to put out too many in case it works too well. If 25 doesn't get results, try a different neighborhood with 50 cards. Maybe the postcard offers a 20% discount on first time. Go slow so you don't overload your capacity.
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Facebook marketplace would be the easy platform I recommend.
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Facebook marketplace would be the easy platform I recommend.
First rule of advertising is to define your audience, are you wanting to reach the students or their parents? Define your demographic: age, gender, whatever. Next step is to figure out where that audience is: Social media (FB, Twitter, Instagram, et al)? Grocery store (shopping carts), Radio (in...
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First rule of advertising is to define your audience, are you wanting to reach the students or their parents? Define your demographic: age, gender, whatever. Next step is to figure out where that audience is: Social media (FB, Twitter, Instagram, et al)? Grocery store (shopping carts), Radio (in car to school), Church Bulletins, local Sports Publications, or a million other mediums. Do the school websites accept ads? DO NOT GUESS. A bad guess can waste a lot of money. Do your homework and the answer as to where to advertise should be obvious. BTW, I would guess you do not have the budget that AYSO or BSA have since they are national organizations. Look at smaller, local sports related organizations. Hope this was helpful.
I believe you are putting the cart before the horse. The question you need to be asking is Who would be interested in this kind of program? (your demographic), next, Where is this audience? For example how much do they engage in social media, read health magazines, listen to fitness blogs, watch...
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I believe you are putting the cart before the horse. The question you need to be asking is Who would be interested in this kind of program? (your demographic), next, Where is this audience? For example how much do they engage in social media, read health magazines, listen to fitness blogs, watch fitness TV, belong to gyms, etc? Then you look for a medium that reaches that group. And do not guess, this is too important to your success. Do the research, know for sure, then act. Otherwise you may be wasting precious resources on a guess.
There are a couple of initial questions you need to ask yourself: who is my demographic and are they online? Who is your competition for their attention and what have they done? If online is still the direction, then you need to very carefully word the announcement. It's not about you or...
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There are a couple of initial questions you need to ask yourself: who is my demographic and are they online? Who is your competition for their attention and what have they done? If online is still the direction, then you need to very carefully word the announcement. It's not about you or financial stability...nobody cares. What's in it for them? Why is a digital version better FOR THEM. And I agree with one of the other answers, have a transition period where it is both digital and print. Maybe consider some 'online only' content (or ads?). You can then get a feel for how many will look at it in the digital format. You can always go back and say 'the people have spoken' (remember they want it to be about them) and you are going to go back to print only. And once you intro the digital, you need to entice people to it. Possibly a daily email campaign highlighting an article of particular interest that they could read now by clicking the link instead of waiting for the print issue. You need to transition them over slowly, change is tough and some will resist but you can ease them into it.
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Before you do anything, you need to figure out who is your demographic. Please don't say everybody. "Everybody" is not interested in a Living Locket. Once you know who, figure out where that demographic hangs out...Facebook, Snapchat, twitter (social media). Online you can target VERY specific...
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Before you do anything, you need to figure out who is your demographic. Please don't say everybody. "Everybody" is not interested in a Living Locket. Once you know who, figure out where that demographic hangs out...Facebook, Snapchat, twitter (social media). Online you can target VERY specific audiences. I would not limit marketing to online alone. What about church bulletins or direct mail or even funeral directors? Next, spend some time on the message. Consumers want to know how your product is going to make their life better. And my initial thought would be to play on peoples emotions "Keep Grandma with you forever" concept. And I would think about the pet owner market as well. Pet people spend tons of money on "memory of their pet items". That might be a whole new audience. Flyers/brochures in pet stores, vet offices, etc Hope these ideas help. For more marketing thoughts, download my FREE e-book at mccaffertyadvertising.com
