Search Engine Optimization (SEO)
SEO is now a common business term, but it varies completely in meaning, depending on who is using it, and for what objectives. The WSI Digital Win approach to SEO is to begin with business strategy and competitive advantage, so that your website is search-optimized for the traffic which is most relevant, profitable and desirable to you. Our approach to SEO is "optimal mutual relevance", such that your target traffic will be glad they found you, because you're what they're looking for.
There are two stages to SEO:
- Technical/On-Page SEO:
from keyword research to strategy and site optimization. - Off-Page SEO:
Continuously increasing and improving site and social content to improve the rank of your target keywords in search engines, therefore "getting in front of the customers looking for you."
The best way to start SEO is over a cup of coffee to learn what it means to your business, because your SEO by nature will be uniquely aligned to your business, customers and online competition.
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