You're asking a good, but tough question. And one I never answer until I have a lot more information from the person who's asking. There are so many options out there, with so many price points to consider, that there really isn't ONE best way.

In order for me to even begin working on a strategy for a client, I must first know about his business, his expectations, his customers, what's been tried in the past.... Until I have those answers, anything I say to a client may be the wrong answer, and that does everyone a disservice.

For me, the best way to advertise a business is to work with someone who's been in the business for a while; someone who can tell you about option an then help YOU to make an educated decision.

When it comes right down to it, the best way to advertise is whatever method attains your goals while making YOU comfortable as you promote your business. Let me know if you'd like to chat further!