About Us
The Essex Media Group publishes 4 newspapers, 4 magazines and manages 1 digital platform, Itemlive.com. Our publications inlcude: Daily Item, Peabody/Lynnfield Weeklies, La Voz, 01907, 01945, North Shore Golf Magazine, ONE magazine and Itemlive.com. We cover and distribute to the residents of the North Shore. We reach a total of 78,900 residents.
The products and services we offer
Recommendations Received (67)
"Ernie has been a tremendous resource for our company's success! I highly recommend him for all..."
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"Ernie has been a tremendous resource for our company's success! I highly recommend him for all your needs!"
"We are there to help each other in our businesses. Many businesses have closed in this pandemic...."
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"We are there to help each other in our businesses. Many businesses have closed in this pandemic. So we should help each other rise and not crumble in these strange and turbulent times. I will help others in any way I can to help their business."
Products & Services
Media planning is the complex art and science of using media channels, platforms, and outlets to develop a strategy for reaching, engaging, and per...
Essex Media Group is sometimes recognized by the names of our newspapers, the Daily Item, the Peabody Weekly, the Lynnfield Weekly and La Voz. Tho...
01907 Magazine mails via the USPS to every home in Swampscott, MA quarterly. Our summer 2021 edition will publish on 7/15 with a 6/21 ad deadline....
Recommendations Given (85)
"Eva follows through and cares about the people she works with. As a vendor she tells it as it is..."
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"Eva follows through and cares about the people she works with. As a vendor she tells it as it is and is honest about the information she shares. It's a please working with her."
"On point. On schedule and on buget. I couldn't be happier"
Recent Activity
Upcoming Advertising Opportunities offered by the Essex Media Group;
North Shore Golf magazine distributes on 4/4 with an ad deadline of 3/14. This magazine distributes from over 50 private & public golf courses North of Boston (list available) as well as Golfers Warehouse, Golf Galaxy and new...
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Upcoming Advertising Opportunities offered by the Essex Media Group;
North Shore Golf magazine distributes on 4/4 with an ad deadline of 3/14. This magazine distributes from over 50 private & public golf courses North of Boston (list available) as well as Golfers Warehouse, Golf Galaxy and new this year PGA Tour Super store.
Spring Senior Living supplement distributes on 3/28 with an ad deadline of 3/14, as an insert within our Daily Item newspaper, Peabody Weekly News & Lynnfield Weekly NewsMore than just a supplement, our Senior Living's are a 5 week ad campaign which include the supplement, a directory once a week in each newspaper for 4 weeks and 5 weeks of digital advertising on Itemlive.com
And Finally, don't forget St. Patty's Day falls on a Sunday this year, March 17th. If you'd like to advertise in the Lynnfield & Peabody Weeklies the ad deadline would be March 8th to get in the March 14th edition. If you'd like to advertise in the Daily Item and/or Itemlive.com the ad deadline would be March 14th for our March 16th (Sat) edition.
If interested in ad rates or additional information please let me know.
You do not have to be an extrovert to be successful in sales. All you need is to be educated on your product and theirs. If you have knowledge of both, and can identify the correct contact (even if the receptionist tells you) introduce yourself this way to help soften that first call. And...
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You do not have to be an extrovert to be successful in sales. All you need is to be educated on your product and theirs. If you have knowledge of both, and can identify the correct contact (even if the receptionist tells you) introduce yourself this way to help soften that first call. And remember it may take 5 to 6 touches before you get that first appointment.
Step 1: Snail mail information about your product to your contact. Not to wordy, bullet points work best. Even if the recipient does not read it, your name has appeared in front of him/her.
Step 2: Find out that person's email address (this could be step 1). Finding people's email address can be difficult, but thats a conversation for another day. Once you have it, e mail them and in the Subject Line type "Did you receive the package I sent". If they don't, go to Step 3.
Step 3: Snail mail them another letter (about 1 week apart). Find out something interesting about their business (newspaper article, their website, magazine, etc) or the person. Mention this in this letter. Mention how you "think" your product or service could benefit them.
Step 4: Make your first phone call to this person. If they take your call, they most likely recall your name from the previous steps. If you go into voice mail definitely leave a message. This is another opportunity(touch) for your name to be in front of this person. Don't ask them to call you (they won't), tell them that you will try them back.
Step 5: Another e mail (approx 1 week apart) asking if they had received your voice mail and if so could you get a 15 minute introduction. If they don't reply go to 6.
Step 6: You call! they answer.....don't be nervous. Have notes at the ready to discuss. Remember this is not a cold call, its a warm call. This person has taken your call because of the leg work you have done. Keep this conversation brief unless the client drives the call. Ask for a meeting, you'll get it.
You have to remember buyers, purchasing agents, business owners get bombarded with calls from sales people. If they don't know anything about you or your company, and sense you are trying to sell something, you've lost them. Think about when telemarketers call you during dinner. How do you feel? Don't get stuck in this trap, always do the leg work to show you truly care about this person's company and/or responsibility to their company.
* Again, be sure you're an expert on your product before you attempt to sell it.
First and foremost, it's imperative that you become an asset and resource to your customer. Salespeople who show genuine interest in their clients' success, get the opportunity to work in partnership. In order to been seen as a partner, you must understand your clients' products or services and...
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First and foremost, it's imperative that you become an asset and resource to your customer. Salespeople who show genuine interest in their clients' success, get the opportunity to work in partnership. In order to been seen as a partner, you must understand your clients' products or services and their overall business model. This in turn gives you the opporunty to present products or services you offer of which you think would benefit your client. You cannot force your products or services on your client without truly believing they will help enhance the clients business model. The way you identify these opportunities is through listening. Asking open ended questions allows you to uncover certain needs.
One of my reps had a sales call with a new client and I asked to listen in. He went on and on about how great our product was and how it would help the clients business. My rep knew our product, spoke eloquently, got his point across and asked the client if they were interested. The client said, let me think about it and get back to you. The rep hung up the phone looked at me and said, "I'll nailed it". I replied, "not even close". My rep showed no interest in the clients needs. He didn't find out if the client even had a need for our product. And, I explained, the more you talked the less he listened. He didn't show a genuine interest in the clients product or the clients challenges. Again, the client needs to know you care. The client needs to know you understand. And the only way we'll truly understand is to be educated by that client.
Becoming an asset and resource to your exisiting and future clients allows you the opportunity to present products and/or services of which the believe will help their bottom line.
