If I were very wealthy, I'd spend all my time as a philanthropist, but I'm not.  What I do have is some time and lots of experience.  I share both to help out artisans in our area market their wares online.  I forfeit the profit margin I would otherwise make in order to ensure they earn the most they can at a retail price point that reflects the quality of their work and is appealing to consumers.  It's a win-win for the artisans and consumers and I get to give back to a part of our community that I love.