DeShaun Williams
The Business Blueprint
The Business Blueprint helps new and established entrepreneurs clarify who they serve, strengthen their offers, and make decisions about how they attract and retain customers. We work with owners of both product-based and service-based businesses.
Our services include:
• Clarity Session
• Target Customer Brief
• Annual Strategy Review
• Service Offer Review
• Client Experience and Retention Consulting
• Offer and Positioning Strategy Consulting
• Business Model Consulting
• Client Acquisition Strategy
Whether you need to review your offerings, refine your positioning, evaluate your business model, or improve your customer experience, our consulting helps identify what needs attention and where to focus next. We provide recommendations tailored to your goals, resources, and capacity.
Based in West Virginia, we work virtually with entrepreneurs across all 50 states.
The Business Blueprint grew out of formal education in Business Management and hands-on work with early-stage businesses. We saw owners putting in the effort but lacking clarity about who their customers were, what made their offers valuable, and where to focus next.
Today, we help new and established entrepreneurs examine their offers, positioning, business models, and customer experience to identify what’s getting in the way of attracting and retaining customers. Our recommendations are grounded in their goals, resources, and capacity.