Most companies running payroll are overpaying and missing incentives already built into the system.

We help employers with W-2 teams identify compliant tax and payroll savings opportunities that can improve cash flow and employee value — without adding software, admin burden, or disruption to existing operations.

This is not theory. It is a repeatable process we run every day:
review payroll,
validate eligibility,
show the numbers,
and let leadership decide.

Our 2026 focus is execution at scale: 10,000 employee lives impacted and $10,000,000 in verified savings delivered.

If your company runs payroll, the question is simple: are you already capturing what’s available, or still leaving it on the table?

How We Got Started

Good Fortune started as a father-and-son business built around a simple belief: small and mid-sized business owners should have access to the same financial advantages large companies use every day.

As business owners ourselves, we saw the gap firsthand. Larger companies had teams and advisors dedicated to capturing government-backed incentives, while smaller operators were left to pay full freight simply because no one had shown them a practical path to access what was already available.

After uncovering a severely underused federal opportunity tied to payroll and preventative health, we decided to build a company around solving that problem the right way. We created a compliant, done-for-you system that makes these strategies practical for real businesses without new software, added admin, or out-of-pocket cost.

What began as a family-built solution has grown into a repeatable process designed to help employers keep more of what they earn and make better decisi