BigWild Studio specializes in creating custom Showit web designs for hospitality and event brands, turning curious visitors into loyal customers. With a focus on strategic branding and mobile optimization, Nichole Collins brings over 20 years of industry experience to help businesses enhance their online presence and drive bookings.

I started bussing tables at a local Mexican restaurant when I was 15, and from that moment on, the service industry shaped my life.

I’ve worked nearly every position in culinary operations, and eventually, my path led me to Cal Poly Humboldt where I joined the corporate dining services team. Before long, I found myself in the marketing department — and it was like everything clicked. That’s where I discovered my love for digital design.

I enrolled in Chico State’s Digital Marketing program and immersed myself in the world of strategy, branding, and online storytelling. While I learned every aspect of digital marketing, I kept getting pulled back to the artistic side. That’s where my obsession with Showit started and blossomed.

Now, I get to merge all of that experience into work that helps others in the industry bring their vision to life online.