Upturn Coach: Stop Marketing, Start Profiting!

Solutions we offer:

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“Julie is very knowledgeable on all things marketing and technology. She has a unique perspective and wonderful attitude that you’ll get to experience if you talk to her.”

– Mike Talkington Talk Media

About Us

🛑STOP Marketing and 💰START Profiting!

TL:DR? ☕ Book a coffee let's chat! https://link.upturncoach.com/widget/bookings/vi...

"What If Your Marketing Actually Drove Profits?"

That’s the question I started asking after years of seeing businesses waste money on ineffective marketing. Too many business owners feel stuck, frustrated, and unsure how to fix it.

I knew there had to be a better way.

• I can help nearly any company make more profit.
• I can teach anyone to recognize and make effective creative.
• I am invested in your success.

Helping clients achieve breakthroughs is my favorite part of this work. When marketing stops being a source of stress and starts driving results, everything changes.

I show you how to make sure that your business is set up for profiting. I work with you to show you the strategies to implement across key areas of your business to radically improve your profit. I coach you through it, step-by-step.

My journey started as a fractional CMO, working with companies struggling to see the connection between marketing and profit. Over time, I developed the Profit Up Marketing Project—a system that helps businesses like yours grow profitably through smarter marketing strategies.

👍 Consulted 300+ Microsoft Technology Partners

👍 20+ years as a Chief Marketing Officer, Director or Consultant

👍 Experience in all key verticals of business

Throughout my 20+ years working with businesses of all sizes, from Microsoft to Beech-Nut Baby Food, to startups and pre-startups, I’ve developed a keen understanding of the complex issues facing business owners today, and what stops them from succeeding.

I approach my clients as an independent voice - not their employees, their colleagues or their family.

☕ Book a coffee let's chat! https://link.upturncoach.com/widget/bookings/vi...

How We Got Started

My “Why” is to change the lives of business owners. To see businesses transformed into the version of their vision and realize the possibilities for growth, happiness, and sustainability in today’s world.

I have a special talent for exposing some of the flaws I’ve seen in marketing that many business owners fall prey to and explaining why these flaws are stifling the growth of all business owners today, providing a simple way to think about your customer outreach.

The products and services we offer

Growth Profit Acceleration Brand Marketing Consultant Business Consultant Coaching Branding Marketing Strategy Show all 8

Highly Recommended

"Julie is an experienced, highly intelligent, and down to earth person who exudes positive energy...." Read more "Julie is an experienced, highly intelligent, and down to earth person who exudes positive energy. I look forward to having an excellent, working relationship with her. "

"I am a new business and had the opportunity to connect with JL Business Advisors (Julie) and was..." Read more "I am a new business and had the opportunity to connect with JL Business Advisors (Julie) and was blown away with the comprehensive program she has developed. During our conversations I realized that I needed her perspective in my business. She brings that out of the box thinking and ideas to help create more business and a host of other things. I recommend JL Business Advisors because the program is worth its weight in gold, thanks Julie looking forward to our ongoing sessions."

Highly Recommended

"Bill totally explains the entire payments and payroll systems and provides a fresh approach. If..." Read more "Bill totally explains the entire payments and payroll systems and provides a fresh approach. If you take payments, he can save you money."

Highly Recommended

"David is direct and driven to provide a clear path to transformation in your business. He's got a..." Read more "David is direct and driven to provide a clear path to transformation in your business. He's got a great background in finance and extensive experience in coaching - plus being an all-around personable guy!"

Recent Activity

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on July 11, 2018

I belong to several networking groups that help each other grow - not the referral groups, which can be great - but groups that are business support, entrepreneur and/or startup support in some way. It's incredibly uplifting and fun, plus different than the standard networking opportunities. If... (more) I belong to several networking groups that help each other grow - not the referral groups, which can be great - but groups that are business support, entrepreneur and/or startup support in some way. It's incredibly uplifting and fun, plus different than the standard networking opportunities. If you're looking for something in your area, the group "1 Million Cups" is a great example. https://www.1millioncups.com

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 20, 2018

At the time that you’re analyzing your business, it might also be a good time to review your brand foundation. Are there products you’re missing out on? Is there a customer segment that you haven’t fully developed? Have there been changes in technology that affect your industry and perhaps open... (more) At the time that you’re analyzing your business, it might also be a good time to review your brand foundation. Are there products you’re missing out on? Is there a customer segment that you haven’t fully developed? Have there been changes in technology that affect your industry and perhaps open up new doors? Some of these things that you’re discussing in your midyear business review could also apply and be a great time for a midyear brand review.

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 18, 2018

i've been super lucky (fingers crossed) and not had a client issue yet, however, most of my clients have had horrible situations with no-shows. i've started advising them to collect up front, when the appointment is made. (more) i've been super lucky (fingers crossed) and not had a client issue yet, however, most of my clients have had horrible situations with no-shows. i've started advising them to collect up front, when the appointment is made.

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 13, 2018

First I've heard of it, interested to know more. (more) First I've heard of it, interested to know more.

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 13, 2018

It's also important to remember context around the ad placement. Broadcast, outdoor, vs print, etc. Message is number 1 over length, but if you're in a broadcast situation, count on dvr fast-forwards and other contextual complexities. :) (more) It's also important to remember context around the ad placement. Broadcast, outdoor, vs print, etc. Message is number 1 over length, but if you're in a broadcast situation, count on dvr fast-forwards and other contextual complexities. :)

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 05, 2018

I prefer wordpress, but have clients who work in wix, sharepoint and godaddy's platform. Usually we work in wordpress for its flexibility and customization. (more) I prefer wordpress, but have clients who work in wix, sharepoint and godaddy's platform. Usually we work in wordpress for its flexibility and customization.

1 Reply

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 04, 2018

Yes, but they are really more like "cocktail pitches" nowadays! But you really need a crisp, concise way to describe your business. Try the following model as a general guideline: For [YOUR CUSTOMER AND NEED], we provide [YOUR SERVICE] by [HOW YOU DO IT BETTER]. For example, ours is: We help... (more) Yes, but they are really more like "cocktail pitches" nowadays! But you really need a crisp, concise way to describe your business. Try the following model as a general guideline: For [YOUR CUSTOMER AND NEED], we provide [YOUR SERVICE] by [HOW YOU DO IT BETTER]. For example, ours is: We help small businesses or startups (re)discover the heart of their brand, create messages that matter and connect with customers in the most powerful way. But it should be somewhat flexible depending upon your audience, for example, if I'm networking I might say - "As a former marketer for companies like M-------- and N-----, I find it much more rewarding to work with small businesses or startups. My company works as a business consultant for branding and marketing to get to the heart of their brand and pull that through to their business, creating messages that matter to connect with customers in the most powerful way."

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on June 02, 2018

What are the usage issues for one logo? Consider perhaps a text version and graphic version, but in general it's not the best practice. I might suggest that a revamp of your primary logo might be in order if it's not working in all areas. (more) What are the usage issues for one logo? Consider perhaps a text version and graphic version, but in general it's not the best practice. I might suggest that a revamp of your primary logo might be in order if it's not working in all areas.

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on May 21, 2018

I agree with the other answerers, and a combination of video works great for different offers, for example, a 1 minute sample video to preview the content of a webinar that is 30+ minutes. Or, more "candid" cell phone videos at events or on-the-spot commentary that shares your unique pov. The... (more) I agree with the other answerers, and a combination of video works great for different offers, for example, a 1 minute sample video to preview the content of a webinar that is 30+ minutes. Or, more "candid" cell phone videos at events or on-the-spot commentary that shares your unique pov. The best part is that with cell phone cameras getting so good, you can experiment and delete what you don't like!

J.L. from Upturn Coach: Stop Marketing, Start Profiting! Answered this on May 18, 2018

I like to ask what people love about what they do, or ask more about their particular role or business. I'm always learning and interested in people's stories! (more) I like to ask what people love about what they do, or ask more about their particular role or business. I'm always learning and interested in people's stories!

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