Depending on the size of your  company dictates the needs  to be filled. We sell world wide but have kept small to avoid large changes, only selling on line for many years. The biggest problem with  small business is when you grow at a fast pace and are not ready for the expansion, you will  probably have to  borrow money and then  if you can not keep up with  your demand then you will go of business, it is a common occurrence. Our  company is at a point were the  demand for retail is pushing us in an  expansion mode next year. Our biggest problem is finding the  right people to work with to make the retail division work. Having the right help, trying  to use existing other business to promote your products, never be  afraid to compensate generously those that work for  you or with  you, remember every one wants to feel that  they are doing the  best job they  can  and  if it helps your business let them know, again getting the right people or  company that you can  trust  and  work with is better then a well planed  resume or a company  with large earnings, last they  must really like what they are doing with  you or for you.