What I believe: I believe in the power of stories. Brand journalism, digital storytelling, content marketing: I'm always excited about the opportunity to tell relevant stories through the lens of humanity. To craft narratives that encourage your reader to connect with the brand.
Why: Stories have the power to help businesses grow and make people’s lives better. Prompted by curiosity and heart, I create customer-centric content across multiple storytelling forms that will amplify the uniqueness of your organization. Let’s bring it to life.
How I work: I thrive by working off the energy and input of individual voices and teams. In interviews or work sessions, I provide active listening. Drawing on my experiences as a journalist and a content marketer, I hear and interpret what makes you stand out. I collect the source material, voices, and information. I synthesize and weave your marketing message through these elements, so the sum transcends the parts. Together, we create a story with a purpose, designed to elevate, educate, and inspire.
See my work: http://www.bymichellefeder.com/