How do you stand out in a saturated market?
Answered by:
While I've seen some great suggestions for this question, most local businesses miss the obvious.
If you were looking for a dog walker on Google and one dog walker had 37 (5 star) reviews and another dog walker had 7 (5 star) reviews... which one would YOU choose?
If you are a photographer, carpet cleaner, hairstylist, etc. how many reviews do you have?
Your most valuable asset online is your review/reputation. Statistics reveal that 97% of consumers read online reviews before they decide which product or service they'll purchase.
What most businesses fail to realize, is that reviews have nothing to do with customers you already have... it's all about getting new customers.
Want more customers, clients or patients, get more reviews.
Of course the trick is how to easily get 4 & 5 star reviews and keep low value and negative reviews from sinking your ship. If you're thinking about adding a $300 video or a $100 monthly review management service... forget the video.
Ron
If you were looking for a dog walker on Google and one dog walker had 37 (5 star) reviews and another dog walker had 7 (5 star) reviews... which one would YOU choose?
If you are a photographer, carpet cleaner, hairstylist, etc. how many reviews do you have?
Your most valuable asset online is your review/reputation. Statistics reveal that 97% of consumers read online reviews before they decide which product or service they'll purchase.
What most businesses fail to realize, is that reviews have nothing to do with customers you already have... it's all about getting new customers.
Want more customers, clients or patients, get more reviews.
Of course the trick is how to easily get 4 & 5 star reviews and keep low value and negative reviews from sinking your ship. If you're thinking about adding a $300 video or a $100 monthly review management service... forget the video.
Ron