Why did you start your business?
Answered by:
I started my business to help local professionals grow and make their companies prosper.
But, I quickly learned I needed to be a masochist with patience.
Over 80% of consumers now shop online with a cell phone. With a super short attention span, they hate slow loading web sites that aren't secure, love videos (especially about kitties) and they don't read newspapers or look for businesses in the Yellow Pages.
You've probably heard the saying "you can lead a horse to water -- but you can't make him drink". Well trying to help a local business become successful is even worse. They're more paranoid than a horse!
Local businesses may desperately need more traffic and customers (and know it), but they raise the draw bridge, close the windows and bolt the door to prevent any online marketing company from helping them get new customers.
I think local businesses stubbornly refuse to pay for online advertising because, "in days of old", they heard somewhere that online Internet traffic was free - (and you used to be able to buy a coke or a loaf of bread for a nickel).
A legitimate online marketing company is not a scam. They are professionals looking to become long term partners with a local business. To do that, they know they need to help that business grow and become prosperous. The continued health of the marketing company completely depends on the local business becoming, and staying, successful.
It stands to reason that any online marketing firm that fails to deliver and make their clients happy would be quickly fired... in effect killing the Goose laying the golden eggs.
So, instead of slamming the door in the face of online marketers, local businesses should stay alert and seriously examining every offer of online help they get. Their very future could depend on it.
Ron
But, I quickly learned I needed to be a masochist with patience.
Over 80% of consumers now shop online with a cell phone. With a super short attention span, they hate slow loading web sites that aren't secure, love videos (especially about kitties) and they don't read newspapers or look for businesses in the Yellow Pages.
You've probably heard the saying "you can lead a horse to water -- but you can't make him drink". Well trying to help a local business become successful is even worse. They're more paranoid than a horse!
Local businesses may desperately need more traffic and customers (and know it), but they raise the draw bridge, close the windows and bolt the door to prevent any online marketing company from helping them get new customers.
I think local businesses stubbornly refuse to pay for online advertising because, "in days of old", they heard somewhere that online Internet traffic was free - (and you used to be able to buy a coke or a loaf of bread for a nickel).
A legitimate online marketing company is not a scam. They are professionals looking to become long term partners with a local business. To do that, they know they need to help that business grow and become prosperous. The continued health of the marketing company completely depends on the local business becoming, and staying, successful.
It stands to reason that any online marketing firm that fails to deliver and make their clients happy would be quickly fired... in effect killing the Goose laying the golden eggs.
So, instead of slamming the door in the face of online marketers, local businesses should stay alert and seriously examining every offer of online help they get. Their very future could depend on it.
Ron