About Us
If you're ready to boost leads and traffic to your website to drive online sales and increase revenue, you're ready for a Digital Marketing professional.
Every company deserves a custom tailored strategy to meet unique business objectives and needs. That's why we offer marketing strategy paired with cross-channel digital marketing services. A full suite of online marketing for your company.
How can we help you?
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Local Search Marketing
- Social Media Marketing
- Pay Per Click Marketing (PPC)
- Content Marketing & Writing
- Email Marketing
The products and services we offer
Recommendations Received (11)
"Heather is not only an expert at SEO, but she truly cares about partnering with her clients and..."
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"Heather is not only an expert at SEO, but she truly cares about partnering with her clients and helping them achieve their goals. "
"Fully recommend NOW You See Me Marketing!"
Products & Services
Instead of throwing things at the wall to see what sticks, start targeting your efforts into effective, winning strategies.
Tell us about your ...
Gaining local visibility with business claiming, listing optimization, and local search ranking improvement puts you in front of customers local to...
Remember when buying an ad in the phonebook was the best marketing option available? With online search engines, you can be more effective and targ...
Recommendations Given (24)
"Julie really knows how to pick up on your style and help turn your home into fabulous!"
"G-Fit not only works hard to help individuals, but they are very involved in the community -..."
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"G-Fit not only works hard to help individuals, but they are very involved in the community - bringing fitness activities and classes to neighborhoods and getting involved in giving back, too."
Recent Activity
Saying your an expert and showing you're an expert are two different things. Adding credentials to a website or your LinkedIn profile is only the start. You should also...
Add a blog to your website. Not just 4 or 5 posts - over 20. If you struggle with ideas, use questions you are commonly...
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Saying your an expert and showing you're an expert are two different things. Adding credentials to a website or your LinkedIn profile is only the start. You should also...
Add a blog to your website. Not just 4 or 5 posts - over 20. If you struggle with ideas, use questions you are commonly asked, popular topics clients are interested in, and even case studies. But a blog itself isn't enough - you need your blog to be seen online which requires a fair dose of search engine optimization (SEO).
Guest post, join industry forums, participate in social media groups.
Present/speak to local industry associations. Get seen in person!
Volunteer your expertise on projects or causes you care about for the opportunity to show others you are an expert. Similarly, you can offer a 'gift certificate' for your services as a raffle prize for causes you care about.
Partner with another service provider that compliments your business. Demonstrate your expertise to them and build a referral relationship.
Catching attention for new retail customers has two parts - making sure you can be found when they look for you, and getting in front of them when they are not looking.
Getting Found When New Customers Are Looking
Lots of businesses are so focused on gaining new business, that they forget to...
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Catching attention for new retail customers has two parts - making sure you can be found when they look for you, and getting in front of them when they are not looking.
Getting Found When New Customers Are Looking
Lots of businesses are so focused on gaining new business, that they forget to make sure everything is in place for existing customers, or new customers who heard about them via word of mouth and know their name, but don’t how to get there or how to contact them. The tactics below are just as important for existing retail customers as they are for potential new customers.
Google Maps, Apple Maps
Is your business listed in Google Maps? Do you have a comparable number of good reviews (when compared to your competitors)? How about Apple Maps?
Both are free, you can get listed in Google Maps here. Signup for Apple Maps here.
Yelp
It’s not for everyone, but if you have a restaurant or eatery, Yelp is a go-to resource for people looking to try new places and find reviews before they go. Get listed and at a minimum add pictures, menus, hours, phone number and your address.
Website
If someone searches for you online, can they find your website? Once they find your website, is your phone number, address and what you do clear?
Signage
Can someone who has never been to your location find you? Are your signs visible from the street? Is your door marked with your name, not just your address?
Getting Found When New Customers Are NOT Looking
This takes a good deal more time and advertising money - and industries can vary from one to the next. For example, a women’s clothing boutique looking for new customers will have a different strategy than a hardware store, and they will both have a different strategy than a new coffee shop. Here are a few tried-and-true tactics for retail businesses.
Social Media Ads
Social Media ads are a great way to introduce your business to a whole new audience while they are using social media. Because of the limited visibility of page posts, it’s crucial to use ads to extend your business reach to potential new customers. Enticing product pictures, videos and promotions make great ads.
When using social media ads, it’s important to use the right platform. Some social media platforms are more popular with younger demographic, while others are more popular for older.
According to the 2019 PewResearch study, these are the social media platforms most commonly used for age groups:
- 18-29 yrs old: Instagram, YouTube, Snapchat - 30-49 yrs old: Facebook, YouTube - 50-65 yrs old: Facebook, YouTube
GeoFencing
Introducing your business to a whole new audience that lives nearby or is near your business can be done with geo-fencing technology - showing mobile ads to people who visit a specific location within a specific time frame. For example, real estate agents might want homeowners in a particular zip code to know about them, or a new pet food store might want anyone who drives within 2 miles of their location during February to see their latest February deals.
Search Engine Optimization (SEO)
When new customers start their search for a product or service online - without knowing where to find the product or service they are looking for - you want to be seen. Preferably first.
Search engine optimization can help your website show up higher in the search engine for keywords related to your business and particular products. This isn’t just for ecommerce or service businesses, local retail customers are going online to find businesses near them the same way their parents went to the phone book.
Direct Mail
Direct mail is a good way to introduce yourself, why you’re different, and possibly toss in a discount for homeowners who live near your business. It takes convincing to pull someone away from their current favorite shops, and the more ways you can get in front of them, the better.
Rewarding Referrals
Have you thought about rewarding referrals? For example, friends and family promotions or discounts for returning customers that they can share with others. Find enticing ways to get the customers who do visit you to bring in more new customers.
With all this, it’s also important to keep in mind that it costs 5 times more to attract new customers than to nurture existing customers, according to Forbes.com. Don’t forget to have a marketing strategy for existing customers, too!
The best way to control your ads is to become an affiliate, and choose the ads you put on your site. Look at Shareasale.com for an idea of how affiliate marketing works. Tracking/payments all done through Shareasale, you just have to be able to put the image/link on your site. Shareasale pays out...
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The best way to control your ads is to become an affiliate, and choose the ads you put on your site. Look at Shareasale.com for an idea of how affiliate marketing works. Tracking/payments all done through Shareasale, you just have to be able to put the image/link on your site. Shareasale pays out commissions monthly.
Grasshopper offers a comparable service, allowing a small business to start small and add on services as needed. It's a fully automated system allowing you to record professional greetings, call tree, messages, etc with find-me-follow-me functionality. Works well if you want to send calls from an...
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Grasshopper offers a comparable service, allowing a small business to start small and add on services as needed. It's a fully automated system allowing you to record professional greetings, call tree, messages, etc with find-me-follow-me functionality. Works well if you want to send calls from an outward facing business number to phone lines you already have.
Like Robin said, success depends on your goals. Most businesses don't make it past year 2, and of those, most don't make it past 5. If you can do that, it seems like you would be successful - but it can be measured in revenue, number of clients, profit, etc. Personally, being in digital...
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Like Robin said, success depends on your goals. Most businesses don't make it past year 2, and of those, most don't make it past 5. If you can do that, it seems like you would be successful - but it can be measured in revenue, number of clients, profit, etc. Personally, being in digital marketing, I measure my success by my client's success and being referred by past clients. When that happens, revenue happens naturally.
1 Reply
I concur with Joe. Look into MOZ Local Listings as a competitor to Yext. Price is much lower.
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I concur with Joe. Look into MOZ Local Listings as a competitor to Yext. Price is much lower.
#1 would be my choice.
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#1 would be my choice.
1 Reply
Depends on where your customers are. Looking at your products and industry, I would suggest Pinterest, Instagram and Facebook where you can add pictures, pictures, pictures. Don't forget to add a link to your posts that goes directly to your sale page so potential customers don't have to get...
(more)
Depends on where your customers are. Looking at your products and industry, I would suggest Pinterest, Instagram and Facebook where you can add pictures, pictures, pictures. Don't forget to add a link to your posts that goes directly to your sale page so potential customers don't have to get frustrated trying to find it.
If you don't have a large following that sees your posts, you might consider testing out ads on these platforms, starting with a small budget to see which one works best.
