The resolutions I have for my business in 2021 include the following: 1) Being more audience-specific in focus. Even in the arts and entertainment arena, one size doesn’t fit all. Knowing which group is more likely to want my company’s offerings is, perhaps, more pressing than ever. This saves time, resources and, more greatly, ensures repeat and referring customers. 2) Prioritizing of merchandise versus services. While my company offers both, the demand for certain services have been curtailed because of the current pandemic. Promoting our merchandise has ranked higher in importance throughout much of 2020 and will continue during 2021. 3) Staying optimistic. Considering the challenges most small businesses face (even without a cataclysmic event), giving up is an easy out. Tough decisions at all levels must be made, including personnel restructuring. However, I believe adverse times should be seen as passing, not permanent.