UNVEILED Rochester is transforming the bridal industry in Southern Minnesota. The Wedding Guys live up to the reputation of putting on a show, and bring to Rochester all of the International-award-winning elements UNVEILED is known for. We understand that our exhibiting businesses and local wedding planning couples value the enriching experiences and high-caliber products and services synonymous with the UNVEILED Rochester brand.

UNVEILED Rochester provides a showcase environment for the talented experts servicing this developing region. Designed to attract an up-market audience, our attendee is the well-educated, affluent millennial couple. As the largest bridal event in Southern Minnesota, UNVEILED Rochester draws an average of 700-800 attendees to each show and we are excited to move the event to the luxurious J.Powers at the Hilton. 

UNVEILED Rochester attendees have a broad set of needs and are looking to connect to the following exhibitor categories:

PRE-WEDDING SERVICES including dance instruction, fitness and weight loss, bachelor/ette parties; wedding service providers including photographers, wedding coordinators, videographers, disc jockeys, transportation and beauty services 

WEDDING-RELATED PRODUCTS AND SERVICES including decor, flowers, jewelry, tuxedos, bridal gowns, invitations, catering, cakes and venues

POST WEDDING SERVICES including real estate and mortgage, home improvement, honeymoon and travel

Through a winning combination of experiential features including the Trend Wedding Experience™, TrendSpot™ Fashion Show and the Beauty Bar, UNVEILED Rochester offers exhibitors the opportunity for activation beyond their exhibit

UNVEILED Rochester has entered on the ground floor of the six billion dollar city transformation that will set Rochester apart as a market that will double its size in the next 2 decades!