M Hutchins
Hutchins FreeRange Creative
About Us
I am a brand designer. I help businesses define their brand so they can differentiate themselves, allowing them to better connect with their audience--and grow their business. My team and the client's meet to discover their strengths, weaknesses, beliefs; collaboratively we define their goals, attributes, audience, the audience's needs and how the client fills those needs. With the client as collaborators, we design messages (for digital and traditional communication materials) that resonate and deeply connects them with their audience. All these steps combined helps grow their business. Is this something you need? Let's see how I can help.
The products and services we offer
Recommendations Received (16)
Chris Lane
Trout And Company
Highly Recommended
"Killer creative!"
"Outstanding creative! "
Products & Services
We work with you to uncover your strengths, weaknesses, beliefs -- and what you wish to tell your audience. Together we sift through relevant, gath...
In order to understand how to position you in the marketplace, and to develop smart creative, we conduct fun and and interactive worksessions to un...
Recommendations Given (31)
Lisa Simon
Radius Gallery
Highly Recommended
"Love the work I've seen there."
Jenna Nord
Jenna Nord Photography
Highly Recommended
"Jenna offers creative suggestions to you, making your photography session even more enjoyable..."
Read more
"Jenna offers creative suggestions to you, making your photography session even more enjoyable than you imagined."
Recent Activity
Mark said it well, including the reminder that we can choose our clients. Remind them of your value, your difference, your quality. If they don't value that, why would you want to work with them
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Mark said it well, including the reminder that we can choose our clients. Remind them of your value, your difference, your quality. If they don't value that, why would you want to work with them
If you want to grow your business, you'd talk to me. I'm a design-thinker that collaborates with clients. We get a clear-eyed view of what their clients need, differentiate their services based on those needs, and create engaging messages based on those needs. It's a winning formula for...
(more)
If you want to grow your business, you'd talk to me. I'm a design-thinker that collaborates with clients. We get a clear-eyed view of what their clients need, differentiate their services based on those needs, and create engaging messages based on those needs. It's a winning formula for growth.
And, I was a protégés of Donald Dench
If you are looking for a free tool, MailChimp is effective. However, I also agree with many who wrote in: what is your message? Are you talking to current clients? New ones? If your clients are computer savvy, email works; if they are an older demographic, direct mail works better. And, aboe all,...
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If you are looking for a free tool, MailChimp is effective. However, I also agree with many who wrote in: what is your message? Are you talking to current clients? New ones? If your clients are computer savvy, email works; if they are an older demographic, direct mail works better. And, aboe all, if you want their attention, the content needs to be relevant and engaging.
Lanash, that's good to hear; a little background would have been helpful. Are they in service of an older demographic? Do the symbols communicate clearly to the audience you've identified? I am curious about those details because it would help identify a design that fits them best.
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Lanash, that's good to hear; a little background would have been helpful. Are they in service of an older demographic? Do the symbols communicate clearly to the audience you've identified? I am curious about those details because it would help identify a design that fits them best.
If a potential client wants a low price for a quality product, kill the engagement. If you've shared with them the quality you deliver and the benefits, and they want a cheaper price, kill the engagement and send them to an online company. You don't need clients like that. Ever.
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If a potential client wants a low price for a quality product, kill the engagement. If you've shared with them the quality you deliver and the benefits, and they want a cheaper price, kill the engagement and send them to an online company. You don't need clients like that. Ever.
When I design websites, I collaborate with the client to define the customer's needs, how the client meets those needs, and more marketing questions. It's a bit tough to ask yourself those questions to clearly define the answers, not only for the customers you presently work with, but also your...
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When I design websites, I collaborate with the client to define the customer's needs, how the client meets those needs, and more marketing questions. It's a bit tough to ask yourself those questions to clearly define the answers, not only for the customers you presently work with, but also your "growth" customer. So, jumping off of what Staci said, ask those questions of your stakeholders. Or, work with a design thinker, who can collaborate with you uncover those key marketing answers. (Review their portfolio of work, ask them about their process.) Then, armed with your answers, your website can identify:1 How you solve your customers challenges, 2 how you do it differently from the competition, 3 cite examples. Give it a go. If you need help, you can always reach out to me or anyone in this community. We're all here to help.
If you've clearly identified your target market, put your message in the channels where they are active.
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If you've clearly identified your target market, put your message in the channels where they are active.
The answer is both. When you are clear about your target's needs and how you meet them, you can speak to them in a language they understand. Identify their pain points and tell them how you address them. Point out what your difference is.
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The answer is both. When you are clear about your target's needs and how you meet them, you can speak to them in a language they understand. Identify their pain points and tell them how you address them. Point out what your difference is.