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This is very much a focus of my company and I think you too would have success with it. It certainly depends on the business, but if you implement the right strategy for the right target market, you will see success I'm sure.
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I had this kind of offer from another company, and I turned them down because, if one stops paying the monthly membership fee, then one losses their website. I will never pay for a website, even with al of the marketing advantages, just so I might lose my website if I can't pay the monthly fee any longer. For me, that doesn't feel right or fair, especially knowing that here are some AMAZING website designers I can use, and then hire out the marking piece as well, at a decent price.