About Us
I am the editor and publisher of the Montrose Mirror, the Western Slope's first and only regional newsblast, created in 2010 and now reaching more than 13,000 readers weekly on Mondays! Fresh news for busy people...because by the time it's in print, it's history!
How We Got Started
I had an idea...
The products and services we offer
Recommendations Received (42)
"The Montrose Mirror conducts honest journalism and is very professional. We need more journalists..."
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"The Montrose Mirror conducts honest journalism and is very professional. We need more journalists like Caitlin!"
"Best news source in the Valley, "
Products & Services
You don't have to be rich to read the Mirror! Local news, free to you. Reaching 13,000 weekly on Mondays. www.montrosemirror.com.
Running an ad in the future? Montrose Mirror works with an excellent graphic designer to help your business and your message engage our readers on ...
Recent Activity
We have added a dedicated photojournalist to enhance the product we are delivering to readers across the Uncompahgre Valley. Fresh news for free people...never a paywall!
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We have added a dedicated photojournalist to enhance the product we are delivering to readers across the Uncompahgre Valley. Fresh news for free people...never a paywall!
We are covering local news, from a local perspective. Never a pay wall, never a bias. Thank you Montrose for ten great years and more to come.
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We are covering local news, from a local perspective. Never a pay wall, never a bias. Thank you Montrose for ten great years and more to come.
We just keep covering relevant local government issues, and new readers keep signing up. New advertisers come with new readers. If your business meets a need, people will find you.
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We just keep covering relevant local government issues, and new readers keep signing up. New advertisers come with new readers. If your business meets a need, people will find you.
Fellow small business owners can be some of the best advisors. But there are other, less obvious resources too; when I was young I attended a small business seminar at the Internal Revenue Service facility in Denver. An IRS agent talked to us for hours about business entities, taxes, small...
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Fellow small business owners can be some of the best advisors. But there are other, less obvious resources too; when I was young I attended a small business seminar at the Internal Revenue Service facility in Denver. An IRS agent talked to us for hours about business entities, taxes, small business survival statistics, and even business relationships. One bit of advice I have always remembered, "Business is where friendship ends," he said.
I will be taking photos of the Small Business Saturday event on Main Street in Montrose, Colorado for my online newsblast, the Montrose Mirror (10 years old next month)! Small business is the heartbeat of America--we will be celebrating what keeps us alive.
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I will be taking photos of the Small Business Saturday event on Main Street in Montrose, Colorado for my online newsblast, the Montrose Mirror (10 years old next month)! Small business is the heartbeat of America--we will be celebrating what keeps us alive.
Pay as much as you can, and empower people to do their best work. Communicate your expectations, and give them the freedom to meet them. Be appreciative of their hard work, and say thank you for a job well done. A sense of humor never hurts either.
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Pay as much as you can, and empower people to do their best work. Communicate your expectations, and give them the freedom to meet them. Be appreciative of their hard work, and say thank you for a job well done. A sense of humor never hurts either.
SOMETIMES, EVEN A LOUSY IDEA CAN HIT YOU RIGHT ON THE HEAD MONTROSE CO-When we first launched the Montrose Mirror online news blast in 2010, it was popular immediately. Shortly thereafter, a local business man presented himself and picked my brain as a possible advertiser, but instead decided to...
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SOMETIMES, EVEN A LOUSY IDEA CAN HIT YOU RIGHT ON THE HEAD MONTROSE CO-When we first launched the Montrose Mirror online news blast in 2010, it was popular immediately. Shortly thereafter, a local business man presented himself and picked my brain as a possible advertiser, but instead decided to copy our business model. Despite a lack of experience in the news industry, this guy rented a brick and mortar office, recruited a few wannabe writers, and started a copycat newspaper called "Better Community News." The BCN published online and even in print occasionally. The thing showed up everywhere, at odd intervals. It was TERRIBLE, and it did not last long. However, at the time, my daughter (now grown) was still living at home and did some reporting for us. One summer night she and a friend were sitting on the friend's downtown porch, talking into the wee hours. Out of the blue a broken down car appeared, driving very slowly in front of them. The girls barely had time to react before the driver reached out his arm and hurled a copy of the Better Community News directly at them. The thing hit my junior reporter right on the head! That was the last we heard of the Better Community News...but we have not forgotten. We learned a valuable lesson; sometimes your competition comes out of nowhere and hits you right on the head with their lame project. It's ok; just keep going and create the kind of product only you can create. Because hard work beats lame competitors any day--or night--of the week.
My name is Caitlin, and I started my business, The Montrose Mirror, as a twice-a-month newsblast in 2010 so that I could write about local business. It soon became clear that there was a need for solid, local, government reporting--much of the credit goes to my ace reporter Gail Marvel, who first...
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My name is Caitlin, and I started my business, The Montrose Mirror, as a twice-a-month newsblast in 2010 so that I could write about local business. It soon became clear that there was a need for solid, local, government reporting--much of the credit goes to my ace reporter Gail Marvel, who first jumped in and began to cover meetings. We became a weekly blast in 2015. The Mirror has been fortunate to work with some of the most talented writers and photographers in the region, and to reach a dedicated readership of more than 12,000 engaged citizens every Monday. My ideal customer is everybody interested in local news. Want news? Read the Montrose Mirror online news blast...because by the time it's in print, it's history! http://www.montrose.mobi/
We used to own a law mowing and aeration co in Denver. When we wanted new customers we would do a postcard mailing to a targeted zip code. This was a VERY effective strategy. We owned that business for five years, built it up and sold it for a profit.
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We used to own a law mowing and aeration co in Denver. When we wanted new customers we would do a postcard mailing to a targeted zip code. This was a VERY effective strategy. We owned that business for five years, built it up and sold it for a profit.
The hindrance to growth for my business is a public that does not think outside the 20th century paradigm when it comes to newspapers.
The 100-year-old daily here, now owned by an out-of-state corporation, has stopped covering real news in favor of fluff, but still relentlessly promotes its ad...
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The hindrance to growth for my business is a public that does not think outside the 20th century paradigm when it comes to newspapers.
The 100-year-old daily here, now owned by an out-of-state corporation, has stopped covering real news in favor of fluff, but still relentlessly promotes its ad side and feel-good stories about non-controversial topics. It is more of a popularity contest than a news source. If the people are going to support an "institution" that has stopped carrying out its function as a news provider, news sources like mine will suffer--and in the end, so will the community. Because a newspaper should report the news.
