As an accomplished Creative Director / Campaign Presentation Creator / Brand Marketing Strategist that specializes in branding (including rebranding), research, UX/UI project mapping, prototyping, and design thinking. I am skilled in developing successful marketing campaigns and thrive in team brainstorming sessions to generate innovative solutions.
My passion for brand storytelling, design technology, innovation, and user experience led me to create XYEYE_storyFormula. This method enables cross-platform immersive storytelling, branded entertainment, retail experiences, content, and strategy.
Throughout my career, I have collaborated with numerous agencies and start-ups in advertising, entertainment, and high-end media. My experience includes delivering positive and profitable brand experiences, such as brand renewal, B2C marketing, interactive projects, prototyping, video production, motion design, user experience, CPG, point of purchase, competitive analysis, mobile, product design, experiential design, cross-media, cross-platform journeys, planning, newsletters, photography, landing pages, scriptwriting, storyboarding, ADA-compliant content, online platforms, and retail for various industries including beverage, apparel, luxury goods, utility, tech, and more.
I am proficient in using Creative Suite Pro, web-based tools like Figma, Jira, fig-jam, Omnigraffle, User Research and MailChimp, social media platforms, VR, AI, ChatGPT, and most Mac-based video and motion producing and directing software.
Currently, I am seeking new consulting or contract or full-time remote opportunities. Please contact me at pamela@xyeye.com to learn more about my work and how I can support and inspire to your team. Visit http://www.xyeye.com for additional information about my projects.
Originally a trained fine artist and illustrator from NY who fell into the reality that desktop publishing and multimedia was the thing in 1989. I very quickly rose up the ranks of multimedia, advertising, and TV in NYC with all my School of Visual Arts colleagues and the help of J.W.T. multimedia division. What a blast of life it's been!
My love for brand storytelling along with the ability to ideate, problem-solve, creative direct, and my obsession with smart tech/innovation has allowed me to work for 30 years at multiple agencies and start-ups in advertising, entertainment, and high-end media in NYC, The Nederlands, and CT. Having a solid foundation in media and marketing, I have spent time in the trenches developing breakthrough, brand-building concepts, as a Creative Director, ACD, Brand Strategist, UX Designer, and/or Senior Designer. Keeping a focus on emerging trends and harbors the ability to translate the zeitgeist into fresh concepts and ideas as a creative strategist.
