the world's first lifestyle salsa brand. #datg

From watching and visiting LSU with my parents and grandparents (who live in the backwoods of Bogalusa, LA, about an hour from Baton Rouge) since I was a little one, I had longed to be an LSU Tiger. In the Summer of 1996, this dream became a reality as I arrived on campus in my ‘96 maroon Camaro, stepping out as a skinny “soccer playing” freshman - this would be my home for the next handful of years…

As my journey begin, I quickly realized that I wasn't the best student. I just didn't like going to class and learning things I didn't care about. So I'd hang, play sports, party (kind of a given at LSU), occasionally attend class and make salsa. yes, you read that correctly - make salsa. I used to make salsa for fun and give it to my friends and they loved it! fast forwarding years through life as a campus man, I ended up in a marketing class my senior year...

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