Would you rather do business with an independent operator or a franchisee/branch/representative of a large corporation?
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It would depend on the type of business... normally, I prefer to support local, small businesses, but, like you, I understand both stances. I'm not sure I understand the "arrogance" factor... that one seems to rear its ugly head based more on who I am (a small woman-owned business) than on who they are. Sigh...