What makes my business unique is my clients. While they fit, to some degree, a "client profile" (usually over 40, often male, have not yet discovered why they don't have what they want, or experience dissatisfaction, even though they have worked very hard and appear to have everything) , each client has unique blocks to what they want. They most likely have lost site of a Big Dream they once had. It's never too late to find it and have it if still valuable - or another, better one.
Mine is a boutique, one - on - one coaching business.
Once upon a time I was a therapist. Several of my clients had been in therapy for years. When they came to me as clients they had been telling their "sad stories" for so long they seemed to fall in love with those stories, making them in some versions professional victims. Since I am dedicated to new and better ideas, behaviors and results I quit therapy and started my Coaching Business.
What you FOCUS ON really is what you get MORE of.
